TRAVELER CENTRIC PLATFORM


Currently, if I book a trip with an airline and my hotel with another provider, there is no shared view of what my end-to-end journey will look like. At Amadeus, we believe we can make the travel experience more frictionless, and more personalised, if we facilitate an exchange of information between these actors. Amadeus’s Traveler Centric Platform has been developed to offer a


solution to this challenge. The technology offers a new, collaborative way for travel providers across the industry to share customer insights, create new revenue streams and, at the same time, humanise the traveller experience with a more personalised and joined-up service. Each actor serves a small portion of


the same journey – if we can show other players that a trip is disrupted, for example, we can all serve the customer better. A room can be prepared later, or a reservation amended, without the traveller having to do anything. This is a truly personalised experienced. Emerging from the pandemic, the


travel industry is facing new realities. It is a time of huge opportunity; for travel providers to refocus their offer and improve their service to meet and exceed new, more demanding traveller expectations. Travellers are looking for a smoother


trip experience with genuine proactive personalisation and trips oriented towards their needs, preferences and circumstances, every step of the journey.


TRAVEL INDUSTRY OF TOMORROW


As we emerge from the pandemic, Amadeus is focused on the traveller like never before, identifying the pain points they face today, and identifying opportunities for improvement tomorrow. A major cause of friction is the failure of major travel actors to


work together – it is a failure to collaborate. We believe there is an opportunity to break silos in the industry and develop a


MARION MESNAGE head of Nexwave, Amadeus “Taking into account that the traveller of tomorrow is not the same as before the


pandemic, our role as a company in the coming years is to further address the demand for


hyper-digitalised travel experiences, sustainable travel options and blended travel.” Amadeus has always encouraged innovation in the travel


space to meet the needs of an ever-discerning passenger, and we believe there can be tremendous benefits when innovative start-ups become accessible to all. To translate the promise into reality faster, we created Amadeus’s


Start-up Universe to give more visibility and exposure to some of the most creative start-ups in our industry. Thanks to this new space, we aim to accelerate the adoption of new concepts by engaging with start-ups and exploring emerging technologies through collaboration with our customers and industry stakeholders.


SUZANNA CHIU head of Amadeus Ventures “A key focus for us is the seamless journey – we are in a position to ask who can contribute to our ecosystem to turn the vision into reality. If we see a company or a start-up doing something special, we introduce them to the right business unit within Amadeus to develop mutually beneficial relationships.”


network of partners that can work together – a new ecosystem. Amadeus has a key role in developing this traveller-centricity,


building those connections. That’s why in 2021, Amadeus initiated the creation of the Travel Innovation Club. The Club is a global network of travel industry executives and leaders who jointly address critical issues at ecosystem level, creating a more seamless, stress-free and innovative future of travel and bringing transversal business opportunities to the market. Today, the Club includes members from more than 30 travel and tech companies. New technologies, such as AI or biometrics, that can make the trip more efficient, streamlined and hassle-free are now available.


TRAVOLUTION.CO.UKTRA OLUTION.CO.UK — OCTOBER 2022 — 21 — OCTOBER 2022 — 21


PICTURES: SHUTTERSTOCK/KIEFERPIX, TONG4130, JAROMIR CHALABALA; NATHALIE OUNDJIAN


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