We have a duty to unlock the connected travel ecosystem for future travellers
Traveller experience specialist Collinson aims to put customers at the centre of new solutions exploiting next-gen technology
T
he travel sector has a “duty” to its customers to innovate and unlock
the potential benefits of collaboration, according to headline sponsor of this report Collinson. The firm behind the Priority Pass airport
lounge and travel experiences programme believes the sector has a huge opportunity as it bounces back from Covid to bring travel further into the digital era. A recent Traveller Sentiment Survey of
frequent flyers found they intend to take on average eight trips in the year to July 2023, down by just two on pre-pandemic levels. Underpinning this faster-than-expected
rebound is returning customer confidence driven by premium products and services such as seat upgrades and lounge access.
CONNECTED TRAVEL ECOSYSTEM The survey found travellers are increasingly prepared to pay for premium and contactless
services as vaccinations and the end of travel restrictions rekindle their confidence to travel. But Collinson says the future is about
expanding and personalising experiences and it is placing a “strategic investment” on artificial intelligence, Web 3.0, metaverse and blockchain to do that. Mo Shakarchi, the recently appointed chief
product and innovation officer at Collinson, says these technologies are “potentially game changing” and “only limited by the mind”. “How do we tackle the innovation and tech
opportunity and challenge in what, historically, has been an under-invested industry from this perspective?” he asks. “The challenge I have set to our team of
product scientists is how do we find ways to enrich people’s lives through sustainable and connected travel experiences? We have a duty to create the future of the traveller’s experience, unlocking seamless journeys via the creation of a more interconnected
ecosystem of partners and technologies. Collinson’s XperienceX Labs are working
with partners to future-proof travel for a more decentralised ecosystem where the traveller takes control of their digital identity. “We are continuously striving for ways to
enrich people’s lives through connected travel and experiences,” says Shakarchi. “To do so, technology trends cannot be overlooked. We are already seeing a plethora of mainstream automation and machine-learning capabilities driving improved experiences. “That is just the start. Automation and
robotics has huge potential to help remediate staffing shortages in the longer-term. When you think of enhancing and personalising the travel experience, artificial intelligence
becomes the electricity behind this.” Q The Collinson Priority Pass Global Travel Sentiment Survey 2022 is available to download for free at:
collinsongroup.com/ en/insights/traveller-sentiment-survey-2022
10 — OCTOBER 2022
10 — OCTOBER 2022 — TRA
OLUTION.CO.UKTRAVOLUTION.CO.UK
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