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MAL BARRITT


BRING ON THE ROBOTS


The travel industry needs to embrace robotic processing. This is something that other big industries – for example, the


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technology can bring include improving accuracy, eliminating human errors and allowing businesses to be more productive, which ultimately contributes to the bottom line. Robotic isn’t about reducing


headcount but about allowing your employees to focus on increasing productivity and customer service. The potential for robotic


technology within the travel industry is limitless, from decreasing the time to build technology platforms, all the way through to the point of sale. Traveltek will be looking at this type of technology and how it can


bring it to the market as a product for the industry. I believe the future of travel


technology is going to be focused around improved automation and more robotic processing. Another continuing trend which


has been around for a while and shows no signs of slowing down is mobile. Nowadays, everyone’s life is


managed via their mobile and people are more connected via social media than ever before. We need to make sure that we adapt and evolve to ensure the


WHFKQRORJ\ LV W IRU SXUSRVH Travel providers need to


prioritise and invest in their websites to ensure they are mobile-optimised and that consumers can search, access live pricing and book via mobile sites.


MAL BARRITT, CHIEF EXECUTIVE, TRAVELTEK


TRAVOLUTION.CO.UK — FEBRUARY 2020 — 15


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