SPECIAL REPORT STAT ATTACK


UK travel agent turnover growth +6.8%


Source: Travolution Innovation Report 2020


Traveltek 2019 bookings +19%


Source: Traveltek Top 5 long-haul


destinations, 2019 1. US


2. UAE


3. Australia 4. Mexico


5. Singapore Source: Traveltek


Top 5 short-haul destinations, 2019


1. Spain 2. Italy


3. Greece 4. Turkey


5. Portugal Source: Traveltek


CONSUMER TRENDS


In line with high street growth is the continued and growing demand for experiential travel and the desire for new experiences. This is a trend we observed during


2019, and has ultimately led to us developing our new tours proposition, Tourtek. This is an improved selling system


for agents to package tours together for clients and then resell these itineraries in the future, reducing the amount of admin work involved for a travel agent. In addition, it allows them to


differentiate their product offering from their competitors’. This product also gives the agent the ability to sell tours from specialist tour operators, another trend we are seeing in the market which we expect to grow further in the coming years. We predict demand for more


“WE PREDICT


DEMAND FOR TAILOR- MADE ITINERARIES WILL CONTINUE TO GAIN PACE”


tailor-made itineraries will continue to gain pace, alongside customers’ increased expectation of agents to SURYLGH XOWLPDWH H[LELOLW\ DQG FUHDWH bespoke tours for them in conjunction with their pre-packaged cruise or land-based holidays. Due to the nature of these complex


packages and average booking values, FXVWRPHUV UHTXLUH DJHQWV WR IXOO WKHVH travel requirements. Hyper-personalisation, including


recommendations for restaurants, ➢


INCREASE IN AVERAGE CRUISE PACKAGE


BOOKING VALUE, 2019 +9% Source: Traveltek TRAVOLUTION.CO.UK — FEBRUARY 2020 — 13


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