AGENTS TODAY EXPECT SELLING SYSTEMS TO


MATCH THE FUNCTIONALITY OF CONSUMER DEVICES


places to explore and attractions to visit, is something that consumers are demanding more of, and that is not just before but during their holiday.


INVESTMENT


The only way for the industry to cope with this growing trend is through investment in technology, but this Innovation Reportpredicts that IT investment in travel has stalled and in some areas is in decline (pages 24-31). Now is a crucial time to invest, as


travel companies which want to have a sustainable and scalable business model will need to be able to offer this service offering to their clients. UK start-up CruiseAppy, which has a


partnership with Traveltek, has built this type of technology into its app and has included functionality which allows


“Chatbots do not yet


offer the personalised level of knowledge to match the success seen in other sectors”


consumers to book restaurants, for example, while in destination. Big data and analytics also play a


vital role in hyper-personalisation, which is why at Traveltek we have LGHQWLHG WKLV DQG IRUJHG D SDUWQHUVKLS ZLWK D VSHFLDOLVW LQ WKLV HOG 7UDYHUVH This will allow us to not only offer


Traveltek clients access to an advanced reporting suite but also to provide accurate data for bookings and trends in the industry. This type of data is invaluable for marketing but can also lead to improved customer service.


THOMAS COOK


Sadly, last year saw one of the biggest shocks to the travel industry landscape in decades with the demise of Thomas Cook. The full ripple effect of such an iconic brand collapsing is still being felt


14 — FEBRUARY 2020 — TRAVOLUTION.CO.UK


PICTURES: SHUTTERSTOCK


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