NEWS IN BRIEF


w Wyndham sells European rentals business for $1.3bn


Wyndham Worldwide Corporation has agreed to sell its European vacation rental business to Platinum Equity for about $1.3 billion. The European vacation rental business has entered into a 20- year agreement under which it will pay a royalty fee of 1% of net revenue to Wyndham’s hotel business for the right to use the by Wyndham Vacation Rentals brand. The European rentals arm of


Wyndham includes James Villas, cottages.com and Hoseasons and offers more than 30,000 holiday properties for rent in the UK.


Upgraded visitor shuttle buses at Stonehenge


w Visit Jersey unveils ‘The Island Break’ training game


A fleet of “cleaner, greener” buses has arrived at Stonehenge to transport visitors from the attraction’s visitor centre to the 5,000-year-old stone circle. The fleet is from local Salisbury business, Tourist Coaches, and the six new vehicles are larger, quieter and better for the environment than previous buses. Groups disembarking from larger coaches can travel together directly to the stone circle from the groups-only pick-up point in the coach park. english-heritage.org.uk/stonehenge


PM hails Chinese tourism growth


The prime minister Theresa May joined the boss of Ctrip – Asia’s leading online travel agency – in China, as VisitBritain unveiled marketing initiatives to target Chinese tourists. The tourism agency has


w Guernsey gears up for film-inspired tourism boost


Guernsey expects visitor numbers to rise this year, thanks to a major movie based on a story about the island. Additional funding has been secured so that VisitGuernsey can capitalise on


the opportunity presented by The Guernsey Literary and Potato Peel Pie Society.


Based on a bestselling novel


written by Mary Ann Shaffer and Annie Barrows, the film (starring Lily James – pictured) shines a light on Guernsey’s occupation during the Second World War. Mike Hopkins, VisitGuernsey


marketing and tourism director, said: “Launching in cinemas nationwide on April 20 is the perfect timing and means we will be able to capitalise on the film’s release to help support our marketing effort for the full


2018 season.” visitguernsey.com


travelgbi.com


signed a deal with Ctrip’s Destination Marketing to increase brand awareness, expand UK product distribution channels and promote the UK as a “must-visit-now” destination for Chinese outbound travellers. The partnership will


use creative content from VisitBritain’s new ‘I Travel For…’


global marketing campaign. During her recent trade mission to China, May said: “We have seen the number of Chinese tourists visiting the UK increase substantially…and we also see, of course, numbers of UK visitors coming here to China. We want to see both of those increasing.”


VisitBritain spotlight on the ‘unexpected’


VisitBritain has launched a global inbound tourism marketing campaign, using the tagline ‘I Travel For…’ The marketing push aims


to “shine the spotlight on unexpected experiences and less-explored destinations in Britain”.


The campaign will be on social media channels until April in Britain’s largest and most valuable inbound visitor markets including Australia, France, Germany


and the US – and its high- spending markets including


China, the Gulf and India. visitbritain.org


LONGLEAT SAFARI’S


FACT OF THE MONTH Did you know...


Hippos can eat up to 40kg of vegetation in one night


March 2018 | TravelGBI 7


Visit Jersey has launched a training programme for travel agents, with a chance to join a fam trip to the island as a prize. Called ‘The Island Break’, the


interactive game aims to improve agents’ knowledge of Jersey with training levels that represent elements of island life. Sarah Barton, head of trade at Visit Jersey, said: “The travel trade continues to play a vital role in driving visitors to Jersey and this exciting development will enable Visit Jersey to better connect with, and provide an engaging platform for, all travel


agents.” escapetojersey.co.uk


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