Europe’s travel market Cause for optimism and caution
million 100
20 40 60 80
0 87m 83m 77m 63m* 62m 46m 41m 39m 38m 38m Arrivals
FIGURE 4: TOP-10 DESTINATIONS, 2018 $bn
France Spain US
China Italy Turkey Mexico Germany Thailand UK
*Includes Hong Kong (28m), Macao (5.5m) Source: UNWTO
100 150 200 250
50 0
FIGURE 5: GLOBAL TOP-FIVE OUTBOUND SOURCE MARKETS, 2018
Departures
million 100
20 40 60 80
0 *Excl. Hong Kong, Macao, Taiwan 71m* $ billion 93m 89m 72m 29m
100 150 200 250 300
50 0
$277bn* Spending $
1,000 1,200
$144bn $94bn $76bn $48bn
200 400 600 800
0 Hong Kong, Macao & Taiwan *Includes day trips, Source: UNWTO $440 $199 $1,160 $1,152
China US
$716
Germany UK France
Spending per head of population
$214bn
Receipts US $74bn $67bn$63bn$52bn$49bn$45bn$43bn $41bn$40bn
Spain France Thailand UK Italy Australia Germany Japan China
Turkey $25bn; Mexico $22bn Source: UNWTO
FIGURE 6: EU/UK OUTBOUND MARKET SHARE
% of all overnight trips, 2018
Germany UK France Spain Italy
Austria Benelux Denmark/
Finland/Sweden Poland/
Czech/Slovakia Other
Source: Eurostat/ONS 8% 7%
10% 10.5%
3% 20% 4%4.5% 7% 26%
EUROPE accounts for two-fifths of the world’s international tourism receipts (Figure 4). Five European destinations appear in the global top-10 for arrivals
and receipts (Figure 5). Germany and the UK are two of the top-three international travel source markets by numbers and
two of the top-four by total spending but way out in front for spending per head (Figure 6). Germany and the UK account
for close to half of international overnight trips from the EU (Figure 7)
Europe Asia Pacific Americas Middle East Africa
Source: UNWTO 23%
FIGURE 7: INTERNATIONAL TOURISM RECEIPTS, 2018 Share of global market
5% 3%
INTERNATIONAL TOURISM
$1.4tn RECEIPTS, 2018 30% 39%
Europe NE Asia SE Asia South Asia Oceania
North America & Caribbean
Central & South America Middle East North Africa Sub-Sahara Africa
Source: UNWTO 1% 3%5% 2% 20% 4% 3% 10% 13% 39%
Receipts by sub-region
8 | Travel Weekly Europe Report 2019
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