ADVERTORIAL ® the route to fast internet access
iFREE MOGO is a next-generation ‘Travelution’ platform delivered via a mobile application that targets global consumers, especially frequent travellers. With a focus to deliver a seamless online-to-offline (O2O) user experience with more benefits and convenience, the MOGO app comes with a mission statement of ‘Mobile On The Go, More On The Go’ The MOGO app eco-system is always expanding, with an objective to tackle consumer pain points along a typical traveller’s journey from the early stages of departure research and preparation to the latter phases of on-trip and post-trip support. iFREE MOGO started off by offering global on-demand 4G data connectivity solutions covering over 200 locations, along with voice call and messaging features at competitive rates.
In comparison with other traditional
roaming options, MOGO users are able to enjoy more-flexible data plans that can be tailored to individual usage behaviours, with better call and signal quality. This is facilitated by iFREE Group’s global strategic partnership network with 800-plus
operators from different countries. Besides the MOGO S reusable global
sim, there is also a selective range of travel accessories and gadgets, including the MOGO S Series of pocket-sized mobile Wi-Fi hubs for data sharing, as well as the MOGO T which is the world’s first e-sim global tracker. In order to tackle the fast-changing
traveller’s market landscape and behaviours, MOGO will continuously adapt and evolve. Other app features are gradually rolling
®
out in areas including e-commerce, travel insurance, tele-health, hotels and flight bookings, car rental, file storage and sharing, as well as local news and other destination- related information, such as exchange rates, weather and city recommendations. Last but not least, every MOGO-registered member is entitled to a comprehensive loyalty programme through which they can enjoy exclusive rewards redemption from partnering brands and merchants. Riding on iFREE Group’s motto of ‘No Limits, No Boundaries’, the power and freedom for a frictionless travel experience now lies in every MOGO customer’s hand – all within a few clicks.
FIGURE 1: DEVICE USED TO ACCESS INTERNET, 2018 % of adult population
% 100
20 40 60 80
SMARTPHONES are by far the
most-used online device, but alternative devices are also used by more than six out of 10 adults in most major European markets (Figure 1).
0 Desktop
Laptop, Netbook or Tablet
6 | Travel Weekly Europe Report 2019 Smartphone
Source: Eurostat
83% 59% 42% 43% 34% 33% 45% 32% 63% 69% 74% 60% 74% 70% 82% 67% 83% 84%
EU France Germany Italy Spain UK
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