of airlines in the system and will be able to move at scale in 2021 or 2022. “Twenty airlines having 20% [NDC


bookings] by 2020 is a goal we’re all working towards but there are many dependencies that need to be aligned. It is more complicated than being ‘ready’. “If the messaging from different airlines


is different, it is very difficult to compare [offers]. Airlines are ready for simple functions, but it’s different to aggregate, and what about more complex functions – servicing a booking, making changes – the things that are not so basic?” He gives two examples: “First, the


way NDC is conceived, it does not allow different parties to access information. A travel management company typically has a service desk. But this function [allowing different parties to access information] is not yet enabled – it is not yet really defined. That is a basic element we need to work on as an industry. “Airlines use different information flows


and without a standardised way, it is very difficult to perform these functions. You could argue airlines are ready to sell a ticket [via NDC]. But are they all ready to allow agencies to service those reservations and handle more-complicated bookings in an efficient way? “Second, the transactions we deal with in HTML are very different [from


Content is


fragmenting There is a challenge aggregating and normalising travel content from multiple sources so it can be searched and compared. Content fragmentation is also affecting agents’ ability to serve travellers efficiently while having confidence they are offering the best option. Our goal at Amadeus is to resolve the


issue so travel agencies can continue to access a full range of travel offers in one platform. At the same time, we want to develop the best vehicle for airlines, hotels, rail, car-rental and other travel providers to distribute products as they wish. Like all digital retailers, providers need


to create customised retail experiences across all touchpoints. The Amadeus Travel Platform is our response. We’re working with our travel agency


customers to identify what new content they need, with our travel-provider customers to source this content, and then offering all of the content, regardless of how it is sourced, on one platform. Yet despite all the talk of NDC, we


THE UK has enjoyed the fastest growth in Europe in air transport, accommodation and tour operator


and travel agency turnover in recent years (Figure 26). The figures show percentage growth between 2010 and 2017, with 2010 indexed at 100


imagine NDC and traditional technology will continue to sit alongside each other for many years to come. Jorge Elliott


Air transport


100 150 200


50 0


FIGURE 26: TRAVEL & TOURISM SERVICES TURNOVER Index 2017 v 2010 (=100) Accommodation


166 135 99 102 122 123


120 150


30 60 90


0 150 137 124 122 114


100 150 200


50 0 Source: Eurostat


Travel agencies/ tour operators


156 128 132 105 88


France Germany Italy Spain UK


Netherlands


Travel Weekly Europe Report 2019 | 15


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