Content distribution NDC is just one way


“The basic discussion with NDC is how to


get information.” He notes: “The [airline] industry has set


certain goals and it’s good to have goals. It allows the industry to focus.” Iata has repeatedly said at least 20


airlines will be taking 20% of bookings via NDC channels by 2020. This target has been challenged by senior figures in the corporate travel sector. Asked whether Iata’s target is attainable,


Elliott says: “The technology we have today is extremely efficient. It’s the result of the agreement of all parties in the industry to collaborate and to standardise. Now we have all the components in the GDS and we build an offer. “NDC is not just about connectivity.


FIGURE 23: AIR PASSENGERS: TOP-FIVE MARKETS


Flew international routes 2018 (million) % global total


UK US


China


Germany France


60m


0 30 60 90 120 150 Passengers (million)


126m 111.5m


97m 94m


8.6% 7.6%


6.4% 6.6%


4.1%


Top five account for one-third global total Source: Iata


THE UK is the world’s biggest market for international air


passengers (Figure 23) and biggest market in Europe by air transport turnover (Figure 24). Germany dominates Europe’s corporate travel market (Figure 25)


With NDC, we have to request an offer from every airline system [for every search request]. So it depends on the airlines’ systems.” At the same time, he says, the rate of


adoption and volume of NDC-enabled bookings are “not just up to the airlines and the GDSs adopting the system. It is also up to travel agencies [to adopt the system]. It is a lot more complicated. All parties need to be aligned.”


NDC schedule Elliott says: “We try to be realistic. This year is the development year to launch our NDC-enabled solutions and process NDC content from multiple airlines. “Next year we will have a critical mass


FIGURE 24: AIR TRANSPORT TURNOVER €bn


10 15 20 25 30


0 5


Figures rounded Source: Eurostat


FIGURE 25: EUROPE’S CORPORATE OUTBOUND MARKETS, 2017 Overnight business trips


Spending million


10 12


0 2 4 6 8


11.8m €bn


12 15


6.6m 3.9m 3.6m 2.3m 1.8m 1.6m 1.4m


0 3 6 9


14 | Travel Weekly Europe Report 2019 €15bn


Germany UK France Sweden


€4.8bn €3bn n/a €2.2bn €1.9bn €2.3bn €2.1bn Source: Eurostat


Netherlands Finland Spain Italy


€30bn €24bn €21bn €11bn €11bn €9.5bn


France Germany Italy


Netherlands Spain UK


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