So Amadeus has built a platform for destination activity providers, “for example, the guy who rents bikes or takes people scuba diving – 80% of these activities are still offline”. A text-based platform, it will enable
payments online. Mesnage says: “We are testing the concept. It’s at an early stage. Our goal is to develop a product that appeals before we go further.” She adds: “We are about to launch a new
wave of projects.”
Blockchain One final area of technological innovation is blockchain, where Amadeus continues to explore potential uses. The baggage-tracking programme is the most-advanced of these potential use cases. In other areas, blockchain has yet to demonstrate its value. Mesnage says: “We test if blockchain
could have potential to help actors collaborate and exchange information. Our assumption is it could be a kind of information backbone, allowing airlines to exchange information on baggage, for example. “Let’s say my bag was lost on a Madrid
to San Francisco trip via New York and was sent to Atlanta. You would have four airports involved in tracking the bag – Madrid, New York, Atlanta and San Francisco – and maybe two airlines. The different actors need to be able to check. “We are exploring with a partner whether
%
Two years ago, people were very excited about blockchain. We are curious about it. We still want to understand it and explore if there are really use cases where blockchain would bring significant value
10 15 20 25 30
0 5
3%
UK CONSUMERS are most likely to make higher-value purchases
(Figure 38), with adults aged 35-54 most likely to do so (Figure 39)
blockchain is a way to share information. [But] there are many questions [about it]. “Two years ago, people were very excited about blockchain. We are curious about it. We still want to understand it and explore if there really are use cases where blockchain would bring significant value. “We are exploring. But [most] people are
struggling to find use cases. There are not that many. Bag tracking is one area. “We are talking to a start-up in San
Francisco which is using blockchain for hotel inventory. That is intriguing for us.”
FIGURE 38: ADULTS PURCHASING HIGHER-VALUE PRODUCTS ONLINE, 2018
%
10 20 30 40 50 60
0 €100 or more €100 to €499 Purchases in 3-month period, all adults 59% 42% 30%31% 9% 32% 21% 20%23% 31% 15% 8% 5% 5% 6% 1% 12% 3% €500 to €999 4% 3% 4% 0% 15% 2% €1,000-plus Source: Eurostat
FIGURE 39: ADULTS PURCHASING HIGHER-VALUE PRODUCTS ONLINE: BY AGE
Purchases in 3-month period, all adults 26% 20% 15% 7% 7% 17% 13% 12% 6% 5% 3% 5% 1% 2% 6% 15% 11% 4% 5% 3% 2% €1,000-plus 1%
16-24 25-34 35-44 45-54 55-64 65-74 16-24 25-34 35-44 45-54 55-64 65-74 €500 or €1,000
Source: Eurostat 9%
EU UK
EU France Germany Italy Spain UK
Travel Weekly Europe Report 2019 | 23
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