UK and Ireland entries shine on tourism awards shortlist
A host of British and Irish shortlisted candidates will be vying with international entries at the inaugural International Travel and Tourism Awards, presented by WTM London. The awards provide a platform to celebrate the best in travel and tourism across 13 categories, and were judged by an independent panel of experts. Nick Pilbeam (pictured), divisional
director at WTM parent Reed Exhibitions, led the day of judging, and commented: “It was a fantastic day, albeit long and intense, reviewing all the entries and I have to say that I was blown away and inspired by what the industry is doing. “It was great to see just how much time and effort had been taken in completing the entries, with so many exciting strong campaigns and innovative ideas among them. “Along with an expert panel of judges, all with specialist knowledge in related fields, we carefully assessed the campaigns and concluded our preferred shortlist for each category. “Those who have been shortlisted
Travel trade adds £800K to Mamma Mia! sales in 2017
Tourism marketing agency made has been shortlisted for an International Travel and Tourism Award, thanks to its work boosting trade sales for the Mamma Mia! musical. Sales worth more than £800,000 for Mamma Mia! in 2017 can be directly attributed to work carried out promoting the musical to travel agents, tour operators and group organisers. Judy Craymer, creator and
producer of the West End show, said: “When we opened Mamma Mia! in 1999 I had no idea that nearly 20 years later, group organisers, tour operators and travel agents would be such an important part of the show’s success. I’m just so delighted
travelgbi.com
AMONG THE BRITISH AND IRISH ENTRIES UP FOR HONOURS: w Shortlisted for Best Digital Campaign in Tourism: #followthespiders by Warner Bros. Studio Tour London Shoreditch to Shoreline by Visit Jersey
w Shortlisted for Best PR Campaign: Marketing Manchester’s campaign about the Worker Bee Weekender
w Shortlisted for Best in Adventure: Breaking down borders – Adventure tour rediscovers Ireland’s truly magnetic north by Vagabond Tours of Ireland
Spaceships Campervan Rentals – Project Liftoff by Spaceships UK
have reached a very high standard and now carry the travel and tourism stamp of approval.”
The winners will be announced to an audience of more than 500 leading industry figures during an awards ceremony at London’s Grade I-listed Tobacco Dock, not far from WTM London’s ExCeL venue (Tuesday November 6).
awards.wtm.com
w Shortlisted for Best Tourism Marketing Agency: Mamma Mia! tourism campaign by made Tourism Marketing on behalf of Littlestar Services
w Shortlisted for Best Regional/City Campaign: Come Together Campaign by Marketing Manchester Visit Greenwich digital marketing campaign
w Shortlisted for Best Food Destination: A Taste of West Cork Food Festival by A Taste of West Cork and Cork County Council Northern Ireland – Year of Food and Drink 2016 by FoodNI Ltd
w Shortlisted as Best Digital Influencer in the Industry: Vagabrothers by Vagabrothers Productions Ltd
Jonathan Mountford, made
co-founder and managing director, said: “The credit for this nomination for the ‘Best Tourism Marketing Agency’ must go to the travel industry professionals we worked with as part of the campaign. They recognised the international pull of Mamma Mia! and saw it as a valuable extra revenue source and, of course, a huge crowd-pleaser.” During 2017 the production
that we are still one of their top- selling shows and want to thank them for all their continuing support.”
London-based made carried out
the campaign for Mamma Mia! production company Littlestar Services, and created a range of opportunities aimed at the groups
and travel trade markets as the London production entered its 19th year.
These focused on attracting audiences from key markets, as well as developing new markets through a combination of live cast performances, promotions and competitions.
grossed about £15 million and of this £800,000 came from group organisers and the travel trade. The London production has been seen by almost nine million people. It is currently playing at the Novello Theatre in London’s West End. Presented by World Travel
Market, the International Travel and Tourism Awards ceremony will be held at Tobacco Dock, near ExCeL, on November 6.
made.travel
Stand ME190a November 2018 | TravelGBI 43
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