� IN FOCUS l WTM LONDON
Ideas arrive
WTM London aims to inspire the 16,500 industry professionals who will visit the UK and Ireland region. Samantha Mayling talks to Simon Press, senior director, about what’s in store
T
his edition of World Travel Market London will be the last before Brexit, so it’s a unique opportunity to find out the latest views and research from key industry experts. Fresh features have been added to the wide range of debates and seminars to help delegates discover what’s new and plan for 2019. Thousands of meetings will
take place over the three days (November 5-7), resulting in millions of pounds worth of business deals. Simon Press, senior director, said: “Lots of people have been talking about Brexit as it’s a major concern, so it will be woven into many WTM sessions. “It will be a challenge for the
workforce, and bodies such as UKinbound are concerned about skills and training, but there are also opportunities.” He highlighted figures from UKHospitality which show the British hospitality sector employs
16 TravelGBI | November 2018
2.9 million people and generates £130 billion in economic activity each year.
� Brexit impact “The UK market has had a buoyant summer, thanks in part to the Brexit impact on the exchange rate,” said Press.
“We want to give people at
the event inspiration and ideas about how to cope with the changes and opportunities in the market. We have used the phrase ‘ideas arrive here’ to encapsulate that concept.” Last year, the UK and Ireland
region hosted almost 58,000 on-stand meetings from 16,500 industry professionals interested in the region – meaning each of the 192 exhibitors had an average of 300 on-stand meetings. Of the 10,500 buyers from the WTM Buyers’ Club, 3,422 were looking to purchase British and Ireland product. New for WTM London 2018 will
Simon Press, senior director, WTM
be Regional Inspiration Zones, which will act as an ‘ideas hotbed’ for debate, research and analysis of each region’s tourism industry. Also new is the Agency Pavilion (ME580), offering marketing, PR and social media agencies the chance to meet businesses across the travel and tourism industry.
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