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#TOGETHER C R U I S E


vice-president and managing director for the UK and Ireland, says research revealed that a third of consumers won’t consider booking a trip without looking at social channels. “Everyone in our retail team has a Facebook account to share promotions and incentives with our agent partners, helping them stay abreast of our news,” he adds.


Host an in-store event One of the best ways to reach people who have never cruised, or to encourage past passengers to sail somewhere different, is by enlisting the help of the cruise lines. Select Travel Holidays in Bedford holds small in-store


events and one-day shows that are attended by several companies. Consumers can find out about the many styles of ocean and river cruises on offer, as well as the places they can visit from the cruise lines’ representatives. Select owner Rachel


Wright says: “The results are not always immediate, but these events are good for attracting the new-to-cruise market. We usually hold a show each year; the next is in October. It is our initiative and we do all the marketing. Cruise lines pay to be here, but clients attend for free.” She says Regent Seven Seas Cruises, Fred Olsen Cruise Lines, Hurtigruten and Oceania Cruises are among the companies that


travelweekly.co.uk/cruise


May 2017| Travel Weekly Cruise | 33


PICTURE: ISTOCK


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