search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
#TOGETHER C R U I S E ALL


communication. It’s hard to think of a better way to describe the cruise industry, which has enjoyed years of success because all those involved work together to increase sales. Agents rely on cruise lines


T


to help them understand the product, so they can reach out confidently to those all-important new-to- cruise clients, thereby increasing their sales and income. Cruise lines rely on


ogetherness is all about sharing, understanding, connections and


together


agents to provide the vital distribution that expands the market and fills their new ships. The lines even work with each other, although they are competitors, to get more people to cruise. Agents and cruise lines


rely on Clia UK & Ireland to bring them together at events such as the Clia Conference in Southampton, so they can learn from each other and grow the market. Clia senior vice-president membership and director Andy Harmer says: “You only have to look at the growth of the industry over the past


15 years to realise the importance of everyone working together to get more people to cruise.”


Get into training As Maria observed in The Sound of Music, the beginning is a very good place to start. Agents keen to grab a slice of the growing cruise market need to sign up for as many training courses as possible, so they understand the product and can match clients to a holiday that suits. But it doesn’t end there. The cruise industry is


travelweekly.co.uk/cruise


NOW


As the Clia Conference celebrates working together, Jane Archer looks at how to tap into industry expertise to boost your cruise sales


constantly evolving. Agents who already sell cruising need to stay ahead of the game by signing up for extra courses or new training opportunities. It’s why Clia requires agents who have reached accredited status to complete a refresher module each year. Among new courses to consider, Holland America Line has added an Alaska module to the HAL Academy to mark its 70th year cruising to the destination, while the Seabourn Academy has


May 2017| Travel Weekly Cruise | 29


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52