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DESTINATIONS CELEBRITY SPEAKERS | CRUISE celebs


HOW TO SELL


) Pique customers’ interest with a poster of the speaker in the shop window or on your website


5 CAROL KLEIN AND JOE SWIFT, GARDENERS’ WORLD PRESENTERS


A blooming lovely time is promised as Emerald Waterways sets sail through the Low Countries next spring with BBC Gardeners’ World presenters Carol Klein and Joe Swift. The duo will be solving passengers’ gardening problems, offering tips for budding horticulturists and hosting an excursion to Holland’s Keukenhof Gardens, where seven million tulips, daffodils and hyacinths are planted each year. Exclusive to this cruise is a tour of Antwerp’s botanical gardens, where trees, shrubs and herbs were planted 200 years ago to grow medicinal plants for the local hospital. Book it: The eight-day Holland and Belgium in Bloom cruise starts at £2,695, departing April 10, 2020, round-trip from Amsterdam and including flights, drinks with lunch and dinner, and selected excursions. emeraldwaterways.co.uk


) Find out about any special or exclusive


onboard meet-the-celeb events that clients might want to buy into


) Make it clear to


customers how long the ‘name’ will be on board the ship. Guest speakers typically only do a portion of a cruise


) Remember celebrity


status is in the eye of the beholder – you might not be interested in going into space or growing


tomatoes, but plenty of people love the idea of meeting an astronaut or a TV gardener


6


DR JOHN MASON, NORTHERN LIGHTS EXPERT


You don’t have to be a stargazer to get a buzz from Hurtigruten’s astronomy-themed cruise next March with northern lights junkie Dr John Mason. There are deep fjords, gushing waterfalls and fun activities aplenty to enjoy on this cruise along the Norwegian coast, but the big attraction is the aurora borealis, which will (hopefully) light up the night sky in a blaze of colours. Dr Mason will be giving lectures about the phenomenon and joining the hunt for the lights on the top deck. Set the button to ‘disturb’ and be ready to run at 2am if the bridge announces a sighting. Book it: The 12-day voyage from Bergen to Kirkenes and back costs from £2,156 cruise-only, departing March 14, 2020. hurtigruten.co.uk


² travelweekly.co.uk 24 OCTOBER 2019 47


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