DESTINATION NEWS YOU CAN USE
The new reef will be near Larnaca
Brand USA unveils new trade website
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Cyprus targets the diving market with new artificial reef
An artificial reef is to be created near Larnaca in Cyprus to boost diving tourism. A 63-metre-long Greek ship
named Elpida – ‘hope’ in Greek – will be sunk off the coast of Oroklini for divers to explore by March next year. The area already boasts the
world-renowned Zenobia wreck dive site and it is hoped the new wreck will entice more diving enthusiasts to visit. More hotels are also due
to open in Larnaca next year, including the Radisson Blu near Larnaca Port and Lebay Beach Hotel, formerly the Lenios Hotel, in Oroklini. In 2019, a Radisson Blu
Conference and Airport hotel will open by Larnaca airport, while Solaar Boutique & Spa Hotel, previously Michael’s Beach, will open in Oroklini. Meanwhile, the four-star Palm
Beach Hotel & Bungalows in Larnaca will complete the third stage of a four-year renovation programme by February, at a total cost of €3.4 million. Rooms on the hotel’s third floor will be completed to add to the new Beach Bar decking, gym and sunloungers.
Brand USA has developed a standalone website for the travel trade.
VisitTheUSA.com/TravelTrade
aims to act as a one-stop shop for the trade selling the US and will go live in January 2018. It will bring together trade
resources currently spread across Brand USA’s corporate and consumer websites. These include the Brand USA
‘Trip Kit’ of suggested itineraries from key gateway cities with destination information and images, a corporate calender of Brand USA trade events and a new ‘USA Trip Planner’ tool. The site will also have advice
about visiting the US, including an overview of US travel policies, a directory of inbound ground handlers, international
representation companies and local US tour firms with contact details. The new website has been designed with the international travel trade in mind and is mobile phone and tablet-friendly. Cathy Domanico, Brand USA’s
vice-president for global trade development, said: “The trade continues to play a significant role in driving international visitors to and beyond America’s gateways. “This new digital development
will enable Brand USA to better connect with and provide an engaging platform for all travel industry professionals.” Brand USA has also revealed
the finale of its 2018 UK & Ireland music-themed mega-fam will be in Nashville on May 3. The sixth annual fam, run in partnership with American Airlines and British Airways, will depart on April 26 and
host 100 agents on seven itineraries.
visittheusa.com/traveltrade
PICTURE: ISTOCK
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