NEWS ROUND-UP MOVERS & SHAKERS
◗ Former Collette UK managing director Carl Burrows has joined Imagine Cruising Group as global
marketing director. Burrows left Collette in March, along with the then head of marketing Michelle Laverick. Burrows is one of five new people to join the dnata-owned cruise- and-stay specialist since the beginning of 2018.
◗ Iglu has moved Dave Mills to the new role of global supply director. Mills, who is currently product and commercial
director, will report into Simone Clark, senior vice-president of global supply. Beth Hulett has moved from the commercial team to become global supply manager and will support Mills. Iglu is recruiting for a replacement for Mills’ former role.
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Cruise.co.uk has appointed the former Which? boss Chris Gardner as its new UK managing director.
Gardner was managing director at Which? where he led the commercial and publishing side of the organisation. Chief executive Seamus Conlon will continue as chief executive.
◗ Marco Rosa, former sales and marketing vice-president at Pandaw River Cruises, has set
up his own representation company. Plateau International will offer sales, marketing, PR and consultancy to luxury and boutique hotels, cruise lines, train companies, tour operators, tourist boards and destination management companies in the UK, Europe and Australasia.
Vision Cruise targets new clients via on-demand TV
Harry Kemble
harry.kemble@
travelweekly.co.uk
One of the pioneers of cruise- themed TV has branched out to on-demand streaming platforms to reach more new-to-cruise customers.
Vision Cruise has broadcast
programmes on Sky since 2009, but from this month started to stream content on YouTube, Facebook, Virgin and Now TV as well. The Liverpool-based agency
also switched Sky channels on September 4 from 199 to 191, meaning it now pays less for airtime than it did on channel 199, also known as Holiday & Cruise TV. Vision Cruise now puts out
three programmes – Cruise Today, Bargains of the Week and Best Value Cruise Hour – on Sky 191, plus 15-minute shorts on its on-demand platforms each week. Brand director John Cooper
said: “Streaming figures have gone through the roof. Last week was our best for sales for three years – we were 14% up year on year. “We were up against it because in the same week last year we took home £250,000 worth of business
Crystal reveals plans to host 80 agents on ship visits next year
Crystal River Cruises plans to double the number of agents it hosts on ship visits next year. The line, sister to Crystal Cruises and Crystal Yacht Expeditions, launched two years ago and now has five ships sailing rivers in Europe. Walter Littlejohn, vice-
10
travelweekly.co.uk 20 September 2018 Crystal Mozart
president and managing director, said he appreciated the importance of “first-hand experience” for agents, who make up 98% of bookings in the UK, having owned his own
PRESENTER: Cooper fronts Vision Cruises’ on-demand and Sky shows
“We’re hearing from people we have not heard from – people we call ‘new joiners’”
from a cruise fair in Birmingham, which did not run this year. “We are hearing from people
that we have not heard from before – people we call ‘new joiners’. Those are the people we are really going for.” Cooper revealed 21% of the customers Vision Cruise sold
sailings to last week had not contacted the company before. Explaining the spike in new-to-
cruise customers, he said: “We have got the three programmes, plus 15-minute programmes on each cruise line or on snappy deals we are offering. “If you are new-to-cruise, and
you are watching on your phone, you are not going to watch for hours and hours if you have never been on a cruise before.” Manchester-based agency Cruise1st airs on two channels on Sky: 688 as well as Vision Cruise’s former TV home on 199.
agency in the US for 14 years. The line’s UK GSA, The Cruise
Portfolio, hosted 40 agents in Amsterdam for ship visits this year, but Littlejohn is keen to get 80 agents on board river ships next year. Littlejohn said it reflected the importance of the UK market – the only international market to have local pricing. “We are accelerating the opportunities for agents to get on board and see our product for themselves,” he said.
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