It turns out many of these things
HOW TO SELL TOURS TO MILLENNIALS
Flexibility: Tours don’t have to mean being tied down to a full-on schedule. Ours was especially flexible with optional activities and plenty of down time, which is ideal for younger travellers wanting more independence.
Hassle-free travel: Easy, affordable way to travel with a local tour leader who speaks the language, knows the region and can offer insight into Cuban culture and history.
Authentic accommodation: The government allowed Cubans to rent out rooms in their own houses in 1997, and casas particulares (B&Bs) have since popped up all over the country. We stayed in them throughout and it was a great way of learning more about Cuban life while supporting the local economy.
actually are true - there are just ways around them. Ivan says he got the Netflix goods on a hard drive from someone’s house, while one of the girls tells me salaries (about $30 a month for state-run jobs) can be multiplied twentyfold in tourism thanks to tips; her boyfriend quit his job as a lawyer because he could make more money washing cars. It’s one of several intriguing details I learn – like the fact there are two currencies, that Cubans get ration booklets, that most people don’t own cars and that barely anyone has Wi-Fi – as we travel around the country on one of Intrepid Travel’s new 18 to 29s tours, exploring the famous ‘triangle’ of Havana, Trinidad and Viñales. And as we explore these three
very different regions I see so many contrasting sides to the country it’s hard to sum it all up – classic cars
ABOVE: Local musicians on the street in Havana PICTURE: Peter Lambert
and crumbling buildings, tranquil countryside and traditional horse- drawn carts, cobblestone streets and colourful mansions – all without a single chain restaurant or American brand name in sight. There’s plenty to sell to travellers of all ages here – but where do you start?
HAVANA
Like much of Cuba, Havana is all about the paradoxes – opulent, dilapidated, chaotic, sensual, colourful and creative all at once. In the old quarter there are grand, historic squares such as the Plaza Vieja – framed with lemon-yellow
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20 JUNE 2019
travelweekly.co.uk
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