NEWS ROUND-UP
comment: “Forget the satisfaction of finding that last year’s clothes still fit, the ultimate buzz is winning at foreign exchange” Gordon McCreadie, page 18
Sri Lanka operators cut prices to drive bookings
Juliet Dennis
Operators are backing a campaign of cut-price deals to get Sri Lanka back on its feet amid reports of a surge in enquiries. Tourism campaign ‘Love Sri
Lanka’ is being run by the Sri Lanka Tourism Alliance, set up by professionals from the destination’s private tourism sector aſter the Easter Sunday atacks to promote the country internationally. Te Foreign Office relaxed its travel advice on June 6. Experience Travel Group (ETG),
Petits Travel and Bamboo Travel have joined the alliance and are discounting to boost bookings. ETG co-founder Sam Clark
said enquiries had returned “in a significant way” over the weekend. He added: “Te Sri Lanka
tourism industry has come together in an unprecedented way to rebuild confidence. We are fully behind this campaign.” Te operator has slashed
prices until the end of November. A 14-night package with flights, private chauffeur guide, and four and five-star hotels costs £2,975, a saving of £752. Petits Travel is offering £150
off Sri Lanka holidays booked by July 31, based on a minimum spend
The Sri Lanka
tourism industry has come together in an unprecedented way to rebuild confidence
of £2,500, and is promoting holidays via mailshots and social media. Head of product David Petit said: “We’re keen to get across that it is a safe place to travel.” Bamboo Travel plans a social
media campaign and is promoting Sri Lanka in its trade newsleter and
Travel Network Group unveils Cruise Ambassador programme
The Travel Network Group is to launch a Cruise Ambassador programme for member agencies in July. Agents will be able to join a weekly webinar that will include offers repackaged by the Cruise Club, receive social media assets, hear news of ship launches and educational opportunities, and learn about incentives and training.
8 20 JUNE 2019 Sri Lanka
Tributes flood in for Millhouses’ Rachel Dawson
Fellow agents have paid tribute to “warm” and “dedicated” Millhouses Travel Worldchoice owner Rachel Dawson, who has died aged 48. She started at the family-run
Sheffield-based agency aged 16 before taking the shop on from her stepdad in 2009 and later becoming treasurer of the Active Travel Group. “Rachel was a warm, funny, and
supportive member of the Active region,” said Julie Bangham, of Travel Experience. “Her positive atitude, even during her illness, is something for which I will always admire her.” Her daughter Holly said: “She
was so dedicated to the business that she worked the day before going into labour with both children.” Her family is compiling a
digital marketing. Director Robin Ball said hotel discounts meant Sri Lanka was “fantastic value”, adding that it was an “excellent time to visit” as it was quieter than normal. Meanwhile, Kuoni is creating
a film with TV presenter Anita Rani about her recent visit, producing an offers booklet and adding a tab on its website to promote Sri Lanka deals. Premier Holidays has seen “big
demand” for Sri Lanka in the last week and released offers with posters for agents to download. Sri Lanka specialist Travel Gallery
is running a trade event to promote Sri Lanka on September 19.
Advantage includes videos
in lates-market campaign Integrated video is being introduced as part of a lates-market booking push by The Advantage Travel Partnership. Editorial content about destinations will be brought to life on mobile phones and tablets with the use of QR codes. A central online resource hub will have marketing collateral and offers and incentives.
Rachel Dawson
memory book ahead of her funeral at Grenoside Crematorium on June 25. Steve Riley, chairman of the Active
Travel Group, has set up a memory page for Rachel, which has already raised more than £1,500 for Cancer Research UK. To donate, go to:
tinyurl.com/rdawsonmillhouses
Online Travel Group seeks to expand into more post offices
The Online Travel Group is looking to expand its high street presence by signing up more post offices to generate leads and handle tickets. The East Midlands airport-based group already has a presence in 20 post offices in Derbyshire, Leicestershire and Nottinghamshire, which promote the group’s holiday and cruise websites.
travelweekly.co.uk
PICTURE: Shutterstock
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