NEWS YOU NEED TO KNOW 4
Broadway Travel aims to double consortium size
Amie Keeley
Broadway Travel Group Conference, Dubrovnik
Broadway Travel Group is aiming to double the size of its consortium business following a challenging year during which it was hit by Monarch’s collapse and regulatory changes.
Speaking at the group’s 10th
annual conference in Dubrovnik, chief operating officer Jill Mitchell said the business lost £1 million in revenue as a result of the ban on card charges introduced in January
and had about 1,500 bookings with Monarch when the airline collapsed last October, leaving a £150,000 dent in revenues. Mitchell said Broadway had to
contend with the raft of regulatory changes, which also included new package travel regulations, and the summer heatwave, which had suppressed demand. Despite the challenges, net
profits increased by 33% year on year, Mitchell said, adding that a new website, launched 12 months ago, helped boost online bookings, calls and chats. The main Broadway brand is fed
calls via websites and online chat. It also runs bed bank Beds With Ease and a consortium business, which currently has five members. Mitchell said: “We’re going to
focus on the consortium and look to recruit more members. “We never want to be a huge consortium, nor a jack of all trades, but we’d like 10-12 members who fit our business model.” The group turned down interest fromnine agencies in the last year.
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Broadway’s Jill Mitchell with consortium
chief executive Adam Pardini
(left) and IT and operations director
Steve Tyler
■ Former Cosmos director Hugh Morgan has stepped down as non-executive chairman following a senior team restructure that saw sales and marketing chief Craig Ashford, marketing officer Tim Buckman and Beds With Ease sales director Paul Riches leave the business. Broadway promoted product director Phil Turner to replace Riches and online marketing manager Tom Davies to head of marketing.
5 Hearst named Globes media partner
Ben Ireland
ben.ireland@
travelweekly.co.uk
Hearst, the publisher behind 24 magazines including Cosmopolitan, Elle and Esquire, has been named the new consumer media partner for the Globe Travel Awards.
The three-year partnership with
Travel Weekly starts with the 2019 ceremony at Grosvenor House in Park Lane, London, on January 17. The Globes, now in its 42nd year, is the biggest awards
was a “commitment” to the travel content it writes for its four million monthly magazine readers, 17 million unique digital readers and 22 million social media followers. “We listened to our consumers,”
ceremony in the industry, with the best travel companies honoured in awards voted for by consumers and travel agents. Sharon Douglas, chief brand
officer for lifestyle brands at Hearst UK, said the partnership
6
travelweekly.co.uk 18 October 2018
she said. “They told us their lives were changing, and travel is an intrinsic part of it. We needed to reflect this. Over the past two years, we have repositioned travel from a nice-to-have element of our content to a must-have, and our readers can’t get enough of it. “We want to demonstrate our
commitment to your industry – to get to know you, to share your challenges and opportunities and to help wherever we can – all while having some fun on the night. “So here’s to a great evening and
an even greater 2019.” Lucy Huxley, Travel Weekly
editor-in-chief, added: “I am delighted to have this fantastic new partnership with such an established publisher, and am looking forward to making the Globes 2019 another amazing event celebrating the best of the travel industry.”
September 2018 | £4.35
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By Miranda Collinge Photographs by Greg Williams
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