Wizz Air adds Luton
link to Gran Canaria Wizz Air is to start flying from Luton to Gran Canaria on June 4. There will be three flights a week, with one-way fares from £35.99. The carrier is also raising the frequency of flights from Luton to Tenerife from three times a week to a daily service and adding daily flights from Gatwick to Sofia, Bulgaria, from June 1.
wizzair.com
TOURIST BOARD
Visit Orlando reveals roadshows will have a bigger Marketplace
Visit Orlando is to host eight UK agent roadshows in March. The roadshows will provide
updates on new hotels, theme park attractions and experiences in the Florida city region. It will include a bigger Visit
Orlando Marketplace than in the past, and a larger range of hotel and attraction partners. In addition, agents can win
prizes, including a place on the 2020 Visit Orlando Super Fam or tickets to a Dua Lipa concert. The first roadshow is at the
Doubletree by Hilton Hotel Glasgow Central on March 16. For a full list of roadshows and to register, visit:
tinyurl.com/ visitorlandoroadshows2020
OPERATOR
Inghams shifts its focus for summer to special interests
Ben Ireland
Inghams has repositioned its summer offering to market itself as a special-interest operator. Walking tours take centre stage in its summer
2020 promotional messages, alongside food, wine, culture and nature. The lakes and mountains product, for which its summer programme had been known, remains alongside the other special interests. Its repositioning is being supported by a radio
advertising campaign on stations such as Smooth, Heart and Classic FM, which urges listeners to visit their local travel agent, as well as in national newspapers. New posters are being delivered to travel agents to
use in store and Inghams’ trade site is being updated. Fresh imagery shows active over-50s – its target market. Anne Williams, head of marketing at parent company Hotelplan, said: “This is about putting ourselves back
Get a view to a thrill on Tuscany
Win tickets to see Dua Lipa
travelweekly.co.uk
James Bond package with Oliver’s Oliver’s Travels has a new seven-night Tuscany James Bond package to celebrate the release of No Time to Die on April 3. It starts with a helicopter transfer to the accommodation – Talamon Tower in Siena, seen in Quantum of Solace. It costs £90,000 for 12 people and includes accommodation, butler, powerboat transfers to dinner, two classic cars for a day and a poker evening.
oliverstravels.com
into the summer marketplace in this special-interests category rather than the lakes and mountains niche.” Research by Hotelplan showed that 82% of
50-60-year-olds plan a special-interest holiday in the coming years, with more than half planning a walking trip. “It was a penny-drop moment,” said Williams.
“We’ve always been known for lakes and mountains but have gradually introduced a broader range. “We are really trying to tap into the customers’
passions and interests, be that food or wine, and create a holiday for them to help them indulge that passion.” A seven-night self-drive Flavours of Sicily itinerary
costs from £879, including flights, car hire and B&B accommodation, in October. A seven-night holiday in Mayrhofen, Austria – billed as good for walking – is priced from £749, including flights on July 8. Inghams’ summer sale runs until February 28.
agents.inghams.co.uk
Austria (left) and Sicily
Did you know?
With our exclusive ‘Stay at One, Play at All’ Programme, our guests can enjoy all of the amenities and services of nearby Sandals Resorts, allowing them to experience multiple holidays in one.
6 FEBRUARY 2020
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