2023 PREVIEW A word from o t
Hearst UK tells us what it means to be consumer media partner for the Globe Travel Awards once again
he industry is finally getting back on its feet after the pandemic – driven by the support of consumers who are keen to get back out
there and get holidaying again. Which is why we’re proud to be partnering again with the nation’s leading consumer publisher, Hearst UK, for the Globe Travel Awards 2023, demonstrating the importance of collaboration between the trade and consumer market. We spoke to Sharon Douglas, chief brand officer
for lifestyle, home and weeklies brands, to find out what the partnership means to Hearst and why she believes the two go hand in hand as the company looks to further strengthen its travel content. “We’re proud to have been the consumer media
partner for Travel Weekly’s Globe Travel Awards for the past three years and we can’t wait to be involved again,” she says. “The event just keeps getting bigger and better, and we’re very much looking forward to meeting you all and seeing what’s in store for 2023. “We have 20 million readers who love to travel,
so our brands are great supporters of the industry in both print and online. Our brilliant travel editors are producing more content than ever to provide readers with the expert advice and inspiration they need to rediscover the world after the pandemic, and I know I personally couldn’t be happier about being able to go on holiday again. “We have made lots of new contacts as well as some great friends through our partnership with Travel Weekly and the Globes, and we can’t wait to celebrate all you’ve achieved in January. Don’t forget to enter and see you on the night!”
Sharon Douglas
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Hearst UK publishes 21 brands including Elle, Esquire, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 32 million magazines a year, reach an average of 20 million UK digital unique users per month and have more than 54 million followers on our social media platforms. Hearst UK’s experiential division – HearstX – brings our flagship brands to life through
immersive physical and digital experiences, connecting our audience through a programme of bespoke events aligned to our brands. These include Country Living Shows, the Bazaar at Work events franchise and the Harper’s Bazaar Women of the Year Awards. Our licensed brand extensions include Country Living, Good Housekeeping and House Beautiful sofas, and Esquire apparel and accessories. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Hearst Institute.
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