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ACTIVE & ADVENTURE SPORTS HOLIDAYS DESTINATIONS Going for


Training with Olympians and sports professionals need not be a distant dream, says Laura French


@laurafrench121 R


unning a marathon, training for the tennis season or


powering through a triathlon might not be everyone’s idea of a holiday, but in the world of sports enthusiasts, it can be as enticing as a pina colada on a sun- drenched beach or a dip in the sea – and far more productive. Fortunately, a handful of resorts


cater to precisely those people, with the likes of Mark Petchey and Tom Daley on hand to teach and inspire dedicated souls through training camps, sports academies and one-off events. That’s good news for you, as


sports holidays can encourage travel outside the peak seasons, drive high-value sales and attract new customers in search of some expert guidance – including those who might never have considered coming to an agent before. They’re also the type of holiday


where you know exactly who you’re targeting, and whether it’s teaming up with a local sports centre or approaching a club or team, there are plenty of ways to get ahead of the game. To help in the mission, we’ve put together a rundown of what’s happening and where.


Gold


w FITNESS TRAINING To train with the pros, look to Saint Lucia’s renowned BodyHoliday. The resort offers a variety of programmes throughout the year, including its WellFit retreats, a bootcamp-style programme that includes fitness training on the beach, seminars and Eat like a Champion cooking classes with those in the know – a good selling point for clients keen to learn from the experts. This year, Olympic swimmers


Keri-Anne Payne and David Carry will be hosting the retreat from October 29-November 19.


There will also be a four-day supplementary SwimFit course for those wanting to work on their technique and speed. Halfway through the programme, on November 11, a one-mile swim will offer enthusiasts the chance to put new skills into practice (free for those participating in the programme/$60 for other guests). It doesn’t have to be on land, though. Hapag-Lloyd Cruises has launched BE.YOU, an at-sea training programme created in collaboration with three-time Olympic ski champion Maria Höfl-Riesch. Available on all


1 June 2017 travelweekly.co.uk 69


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