Cindy
D’Aoust, Clia
Rudi Schreiner, AmaWaterways, interviewed on stage by Travel Weekly’s Lucy Huxley
NEWS IN BRIEF First Cruise360 theme
is Discover Together Clia’s inaugural agent event in Europe, Cruise360, will focus on destinations with its theme of ‘Discover Together’. The conference, in Copenhagen on September 9-11, will feature sessions on the importance of destination knowledge in sales, and reviews of major destinations. Agents will hear from destination experts during sessions on board Regal Princess and Norwegian Getaway.
Royal invites 400 agents ank on trade to communicate Duffy said it was also important
for agents to know how cruise lines are adapting in terms of the environment. Carnival and Royal Caribbean will use liquefied natural gas-powered ships from 2020. “Agents need to know how the cruise industry is intending to innovate in new technologies including using liquefied natural gas,” Duffy said.
“People ask these sorts of questions more than ever. They are concerned about the environment, so we need to make sure we tell agents enough so that they can tell our customers.” Clia president Cindy D’Aoust
also touched on the opportunities open to agents in growing cruise sales in the UK while the sector continued to make up only
2% of the overall holiday market. “Cruise has grown by 62% in
10 years and will continue to grow with the support of our agents,” she said. “Agents are key to simplifying
cruise for new customers and in matching the right brand to the right person. “Cruise also gives agents the chance to invest in themselves. With 32,000 training modules completed on the Clia agent site last year, this is the best time to educate yourself.” New figures released by Clia
show the UK cruise market slipped to fourth position in the global passenger rankings for 2016. Although UK ocean passenger numbers rose to 1.89 million from 1.79 million, China grew to 2.1 million, taking it into second place, while the German market dropped to third with 2.02 million customers. All three remained far behind the US with 11.52 million. The global cruise market
reached 24.7 million and is forecast to hit 25.8 million in 2017.
to Independence sailing Royal Caribbean has invited all agents who attended the final day of this year’s Clia Conference on a two-night sailing on Independence of the Seas next May. More than 400 agents are expected to sail on the ship from May 13-15 out of Southampton after it has had a five-week refurbishment.
Vietnam to host April
river cruise conference Clia will hold a river cruise conference in Vietnam on April 10, 2018, following “burgeoning” demand for Asia river sailings. The event will be held in Ho Chi Minh City and will be followed by a sailing on the Mekong.
Clia invites agents to
share their first cruises Clia is encouraging agents to share their first-time cruise experiences on social media as part of its ‘Do Something New’ campaign in June. Agent members can use the #dosomethingnew hashtag to promote cruise as a different kind of holiday and also be in with a chance of winning a host of prizes. Agents not on Twitter can instead email
brightideas@cruising.org
1 June 2017
travelweekly.co.uk 11
PICTURES: STEVE DUNLOP
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