NEWS YOU CAN USE
PAGE 24 WIN A HOLIDAY WITH GAMBIA EXPERIENCE
PAGE 26 CELEBRITY TO INVITE ALL AGENTS ON SHIPS
PAGE 28 AMAWATERWAYS ADDS EIGHT NEW CRUISES
OPERATOR
Vacations to America to visit 650 agencies in UK
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
US specialist Vacations to America is visiting 650 travel agencies as it promotes its biggest US programme to date.
The visits aim to significantly
raise awareness of the operator, which offers a range of products including road trips, villas, holiday homes, country inns, rail journeys and motorhomes in the US. The operator works proactively
with about 50 to 100 agents, with trade bookings making up about three-quarters of sales. But in the past three years,
the operator said it had been approached by more agents interested in its product. Managing director Richard
Wimms said: “A lot of agents haven’t heard of us and so it’s about getting the message out to them. We haven’t shouted about what we do and it’s about time we did.” He hopes the visits will result in
OPERATOR
Premier Holidays promotes Malaysia offers in new campaign
Premier Holidays has teamed up with Tourism Malaysia to launch a destination marketing campaign. The operator has unveiled exclusive tactical offers
and multi-centre itineraries, showcasing Malaysia’s city and beach options, as part of the campaign.
THE TWO OF US: Vacations to America ambassador Rosie Chapman (right) visits Jackie Lilley at Millington Travel in Leicestershire
NEWS IN BRIEF
Haven opens Hafan y Mor pool after £3m renovation
Haven has opened a new swimming complex at its Hafan y Môr park following a £3 million investment. Splash Away Bay features three slides, play areas for young children, a multi-lane slide, lazy river and wave pool.
bourneleisuresales.co.uk
SuperBreak steps it up with 16 walking tours in the UK
SuperBreak has introduced two-night walking tours in the UK. It is offering 16 itineraries in locations including Snowdonia, the Cotswolds, Lake District and Sussex. Prices start from £99 for a Peak District walking tour.
superbreak.com/agents
“A lot of agents haven’t heard of us and so it’s about getting the message out to them”
the operator working more closely with a further 100 agents. Eighteen ‘ambassadors’ who
have all been trained on Vacations to America products will make 1,500 agency visits between now and September. Some shops will benefit from more than one visit. Agents will receive fact sheets, and advice about destinations, and
information on its latest brochure. In the past the operator has
produced separate brochures for US destinations but, following trade feedback, it now produces one ‘bumper’ brochure. Its 260- page 2017-18 brochure is now out. One of the operator’s selling
points is that 400 to 500 of its properties are not offered by any other UK operator, added Wimms. The operator has also teamed
up with Brand USA to deliver jointly branded travel fact sheets, pens, jelly beans and desk pads
to agents.
vacationstoamerica.com
Agents will be provided with posters featuring
Malaysia hotspots for window displays and flyers with detailed product information. The move follows a 69% year-on-year increase in sales to Malaysia for Premier. For every Malaysia booking including flights, agents
will receive up to £150 in shopping vouchers. Offers include 10 nights to Penang and Kuala Lumpur
from £1,099. All offers are valid until the end of June and include flights, transfers and B&B accommodation,
as well as savings of up to £1,220 per couple.
premierholidays.co.uk
1 June 2017
travelweekly.co.uk 23
Did you know . . ? Your clients can enjoy a FREE Caribbean Adventure with Island Routes when they book a Luxury Included® holiday in our 2 for 1 Sale. Hurry – offer ends 06 Jun ’17. T&C’s apply.
Sandals opens new butler bungalows in St Lucia
Nine overwater Honeymoon Butler Bungalows have been opened at Sandals’ Grande St Lucian Spa & Beach Resort. Sandals and Beaches Resorts is currently offering two-for-one on all flight-inclusive holidays in a promotion until June 6.
sandals.co.uk
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