managing director, G Adventures


Brian Young


The countdown has officially started to the biggest celebration of travel agents in the UK – the Travel Weekly Agent Achievement Awards 2017. Here we talk to Brian Young, managing director of headline sponsor G Adventures


Tell us why you are sponsoring the 2017 Agent Achievement Awards. Agents are at the forefront of what we do to increase sales and awareness of G Adventures. The ‘crème de la crème’ of the travel agent world attends the Agent Achievement Awards, and we want to help them recognise their success and celebrate with them.


What value do agents add to your business? Agents are hugely valuable to us. Selling is a people business. Agents are knowledgeable and have the ability to match the right trip to the right person. You can’t beat a face-to- face experience and we want to help agents build their product knowledge so they can keep sending their customers on life-changing holidays with G Adventures.


What have you done and/or what do you plan to do to improve your relationship with agents? We’re constantly looking for new ways to connect with existing and new agent partners, such as supporting events like this and bringing the G factor! We have had strong presence at all the major travel agent conferences this past year, meaning we’ve been able to spend quality time with our partners, which is invaluable. We’ve also increased our on-the-road global purpose specialist team, and appointed agent Phil Hindle as our Responsible Travel Ambassador in conjunction with Travel Weekly. Plus, we’ve launched training modules on Sherpa, and joined the new Association of Touring & Adventure Suppliers.


Our headline sponsors 30 travelweekly.co.uk 1 June 2017


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