The percentage of 18- to 34-year-olds saying they are likely to choose a high-quality drink or to pay more to upgrade to one


54% 22.9%


The reduction in sugar since 2014 achieved by members of the British Soft Drinks Association


16 to 24-year-olds


The age group less likely to drink, with 20.4% reporting that they do not drink alcohol at all


HOT FIZZ 6 | Drinks Guide 2019


Many operators rely on alcohol to boost sales and keep drinks menus interesting, but with a younger audience turning to healthier, non-alcoholic options, upgrading your soft beverages is the way to get ahead


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