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FIGHTING SPIRIT


The overall figures for spirits may be down, but some on-trend drinks – such as craft beverages and pink gin – are battling back


Spirits


distribution by outlet


2018 figures, 2017 figures in brackets


• Pubs 33,791 (-0.5%) • Clubs 26,532 (-2.8%) • Restaurants 26,249 (-2.4%) • Bars 15,882 (-3.5%) • Hotels 6,894 (-6.5%) CGA ON PREMISE MEASUREMENT SERVICE (29/12/2018)


fairly strongly. In common with most drinks categories,


W


CGA’s figures show that spirits saw a fall in overall distribution during 2018 – down by 2.4% to 110,867. However, despite the challenge of a declining market in outlet terms, spirits saw healthy growth in on-trade sales during 2018, up by 3% in volume and 7% in value, with the cat- egory growing its total share of wet sales by 0.9%. Given that the duty rate on spirits was fro- zen in the October 2018 budget, the figures are largely driven by consumers trading across to spirits from other drinks, and trading up their choice of spirit to a more premium brand. The spread of cocktails into more venues, and the boom in craft spirits spearheaded by gin must clearly take much of the credit. The Wine & Spirits Trade Association records that in 2018 HMRC records showed that the num- ber of distilleries in England overtook those registered in Scotland for the first time. There are a total of 361 distilleries making spirits in the UK, with 54 opening in 2018 – almost one a week. Of theses, 166 distilleries


22 | Drinks Guide 2019


hile not immune to the challenges facing the out-of-home sector, the spirits market is fighting its corner


54 361


“Many of the new breed of craft distillers currently producing gin are already barrel-aging whiskies and rums, which require several years to mature”


are in England, 160 in Scot- land, 19 in Wales and 16 in Northern Ireland.


Spirits growth hasn’t been all about new brands. The growth in popularity of Italian spritz-style serves, which appeal to consumers looking for lighter drinks, as well as indulgent drinks such as the espresso martini, has given a new lease of life to traditional aperitifs and liqueurs.


new distilleries opened in 2018


distilleries are making spirits in the UK


THINK PINK Pink drinks are definitely on trend. As well as those Italian aperitifs, the Wine & Spirits Trade Association reports that flavoured gin drove more than half of all growth in gin sales in 2018, despite only making up one-fifth of total sales. Almost three-quarters of the fla- voured gin sector’s growth has been driven by pink gin brands, although much of the latest wave of spirits innovation is looking more to the orange spectrum, suggesting we should expect to see plenty of citrus spirit drinks being served over ice this summer. The craft trend is set to continue and will undoubtedly broaden. Many of the new breed of craft distillers currently producing gin are already barrel-aging whis- kies and rums, which require several years to mature. Opera- tors can expect to be offered an even more bewildering choice of


craft spirits, along with ever more imaginative serves to distinguish them in a crowded market – we must all hope consumers’ appetite for spirits innova- tion can keep pace.


www.thecaterer.com


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