Sponsored by


40,000 £2.1b


Gin sales in 2018


Number of outlets where cocktails are now served


THE BAR


“Consumers are seeking out authentic flavours, and they want to know that


MIX IT UP CGA’s figures show that the pornstar mar- tini now accounts for almost 15% of cocktails served within the on-trade, compared to the once-dominant mojito, which now claims only 13% of cocktail bar-calls. The data also identi- fies the top 10 serves that outlets should list on drinks menus, including mojito, pornstar martini, espresso martini, daiquiri and spar- kling and lighter drinks such as the bellini. The growth of both craft spirits and cocktails has created opportunities for innovation and excitement from products which can work equally well when mixed with a spirit, in a mock- tail, and as a standalone soft drink. However, entrepreneur Peter Spanton, the former restau- rateur who launched his own range of mixers in 2012, believes that too few launches into the sec- tor recognise the high levels of consumer and operator expectations driving the market. He says: “Consumers are seeking out authentic flavours, and they want to know that


www.thecaterer.com


there’s a genuine story behind their drink” Peter Spanton


there’s a genuine story behind their drink, whether that’s a classic cocktail, or increas- ingly a mixed soft drink that delivers the same premium, engaging experience, rather than leaving them feeling that a non-alcoholic choice is second best.


The top 10 cocktails


● Mojito ● Pornstar martini ● Sex on the beach ● Long Island iced tea ● Woo woo ● Daiquiri ● Espresso martini ● Cosmopolitan ● Aperol spritz ● Sparkling cocktails – a broad category including bellini


15%


of all cocktails ordered are pornstar martinis


“We’ve worked very closely with our custom-


ers running premium bars to ensure that our products deliver on these consumers’ expecta- tions. Although there’s no let-up in products launching into the premium mixer sector, genuine innovation is far more scarce.”


READY-MADE OPPORTUNITY Funkin’s range directly coincides with these con- sumption trends and makes it easy for outlets of all kinds to capitalise on the cocktail opportunity. Funkin Pro includes an extensive range of purées and syrups for professional bartenders; Funkin Pre-Batched Cocktail Mixers offer a quick and consistent solution for mainstream bars and pubs and now include a Funkin Espresso Martini; and Funkin Cocktails on Tap, launched earlier this year, offers four serves – Pina Colada, Pornstar Martini, Pink Grapefruit Collins and Mojito – designed for fast service in high-traffic bar and pub environments. King continues: “Funkin prides itself on being


at the forefront of innovation and cocktail trends and in touch with what consumers are looking for, thanks to our close relationship with bartend- ers. At Funkin our main priority is to deliver a range of products that not only satisfies con- sumer demand, but also provides customers with the tools they need to make great-tasting cocktails more easily, generating more profit.”


Drinks Guide 2019 | 11


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