SUPPLIER ARTICLE


Add a little Italian style to your bottled beer menu with Birra Moretti


hen a consumer walks into your outlet, they have already decided whether to enjoy a pint or a bottled


beer. Therefore, it’s key to have an exceptional range of bottled beers that complement your draught offering.


The continental premium lager category is absolutely flying at the moment – did you know it’s worth a staggering £1.6b to the UK on-trade and is continuing to grow at 18% year-on-year1


growing beer brand in the UK2


? It’s Birra Moretti, the fastest- , which is


driving this category growth. And there’s more good news on bottled


continental premium lager – it has the highest value rate of sale of any type of bottled beer, add- ing an average of £6,200 into the till each year3


.


With Birra Moretti driving the premium lager market, coupled with the fact that it is running one of the largest marketing campaigns in the sector this year, the Italian-born lager really is a must-stock brand.


20 | Drinks Guide 2019


1. CGA MAT 27 JANUARY 2018 2. CGA STRATEGY, 1 DECEMBER 2018 3. CGA 26 JANUARY 2019


www.thecaterer.com


LIVE LA DOLCE VITA W


TOP TIPS TO MAKE THE MOST OF BOTTLED BEERS ● Showcase your bottled beer range on menus and alongside premium point of sale on the bar. ● Pairing food and beer is a huge trend and can definitely entice consumers to trade up. ● Why not pair your menu with your range of bottled beer… arancini with a refreshing Birra Moretti anyone? ● Consumers love recommendations, so make sure your bar team is well-versed on your beer range and encourage consumers to trade up to continental premium lagers, like Birra Moretti.


www.heineken.co.uk


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