Sponsor’s comment: Taylors of Harrogate


Natalie Cross, out of home manager at Taylors of Harrogate, says: “Black tea with milk is still the preferred tea option out of home, so caterers need to get their standard tea right. “Our recent research shows


that consumers often feel let down by the taste and strength of the tea they drink in cafés, restaurants and hotels around the UK, with 40% believing it is not as good as the tea they make at home. “We believe that people


deserve the same brew wherever they are drinking it, hence our move to offer the same strength of Yorkshire Tea across all our products. We are calling on the industry to serve a proper brew and, in the process, generate more trade and loyalty from consumers.”


TEMPEST IN A TEACUP


T 28 | Drinks Guide 2019


ea, despite often being seen as a poor relation in foodservice in comparison to coffee, is pretty much ubiquitous. That cup of char may have found its way into the business as a standalone delivery from a specialist supplier, or as a jumbo-sized box of catering tea bags piled into a cash and carry trolley. Equally, it may be sold in a china cup at a very decent margin in an upmarket gastropub or café, or in a takeaway cup from a food-to-go kiosk at a transport hub. For guests arriving at a hotel or attending a conference or function, a choice of teas is likely to be complimen- tary, but will have been factored into the overall cost by the operator.


Despite being the supposedly quintessential British drink, consumers are consistently feeling let down by tea quality when drinking out of home


Estimates suggest that while black tea accounts for 80% of all tea consumed out of home by volume, it is only around 60% of total out-of-home tea sales, due to the higher mar- gins on speciality teas, such as the ever- growing choice of fruit and herbal varieties. Black tea is, however, the style that most consumers envisage when offered a cuppa. The Yorkshire Tea brand, owned by Taylors of Harrogate, has thrown down the gauntlet to opera- tors with its Campaign for a Proper Brew. This is a response to consumer research, which the brand says highlights concerns about the calibre of tea served in out-of-home establishments. The survey, conducted in partnership with YouGov,


www.thecaterer.com


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