NORWAY


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riluftsliv – or free-loofts-leev, as it’s pronounced – is the Norwegian concept of open-air living. There are few better destinations for appreciating oxygenating time in the great outdoors, whatever the weather. Thinking back on my multi-stop trip lifts my soul just recalling those pulse- raising landscapes – especially when you know adventures here come with a lower carbon footprint. As a sustainable luxury travel expert, Norway ticks a lot of my boxes for its irresistible, eco-sensitive way of being. A land powered by hydro, where most cars are electric and where gender equality has always been high up the agenda,


it’s one of few destinations that viilà µÕ>liwi` Ìo ovviÀ Üh>Ì Üi V>n genuinely label ‘sustainable luxury’.


Norway is one of few destinations that feels qualified to offer what we can genuinely label ‘sustainable luxury’


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Concept of sustainability To me, luxury is space, dramatic scenery, few tourists and delicious organic food and drink from right where you are standing. Add to that untouched nature, authentic cultural encounters, the absence of mass- market anything, a feeling of contentment without


im«ÀoÛi` ÜillLiin}°


over-consumption and a sense of oÜ li̽à `iwni


the concept of sustainability. It’s similar, right? Throw these concepts together and what comes to mind? Indulge ª


OPPOSITE: FIRST ROW: Hotel Brosundet; Hamnøy, the Lofoten Islands SECOND ROW: hiking in Hjørundfjorden; Juliet Kinsman; aerial view of the Lofoten Islands in winter THIRD ROW: pod of orcas close to the shore FOURTH ROW: Skagsanden beach, Flakstad; Ålesund ABOVE: Kayaking in a fjord PREVIOUS PAGE: Trolltunga, Ullensvang, which is 1,100 metres above sea level Credits: Unsplash/Benjamin Davies, reiseuhu, Johny Goerend; Christian Remøy; Mattias Fredriksson; Shutterstock/Mumemories, Alxcrs, Janik Rybicka, Janus Orlov; Marte Garmann/Garde


82 ASPIRE JUNE 2023 aspiretravelclub.co.uk


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