WHAT’S TRENDING? in conjunction with creator economy specialists


Influencer offers fresh take on conversion strategies


Habitas AlUla Not to be missed Not to be missed


The Corq team shares three of the hottest travel trends taking social media by storm


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20 ASPIRE JUNE 2023 aspiretravelclub.co.uk


Although businesses may regard Instagram and TikTok as providing the best opportunities online, an influencer and entrepreneur says that YouTube, combined with an affiliate strategy, is what really drives conversion. Jessica Dante, travel creator and founder of media company


Love and London, aims to help tourists “travel like locals”. She has found that producing evergreen YouTube and website content has delivered prolonged results for her brand partners. In 2021, her platforms were responsible for £50,000 worth


of hotel bookings via affiliate links. In 2022, they delivered more than £300,000. Dante also notes the importance of ‘guides’ in the consumer journey to booking travel online. Her three-day itineraries – which she sells via Shopify – generate her about £12,000 a month. The fact that bookings are happening off


the back of her content as an influencer is key, she says. “Really dedicated followers


like to support brands that are supporting their favourite brands,” she adds.


Travellers are keener than ever to go it alone, new data shows


A big conversation driver online this year is solo travelling – particularly among women. Skyscanner data indicates that 54% of travellers are considering going solo in 2023, while Kayak data reveals that searches for single-traveller flights have increased by 36% since 2022. In addition, research commissioned by Norwegian Cruise Line in 2023 showed that more than one in three Brits prefer travelling alone – and this growing trend is taking social media by storm. On TikTok, #solotravel boasts 3.6 billion views while #solotravelwoman has attracted 315 million views. On Instagram, the former hashtag has been used in more than eight million posts.


CREDIT: SHUTTERSTOCK/OLEKSIY MARK


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