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DOMOTEX THE VAULT 84


SHOWREEL


Video technology is playing an increasingly important role in b2b marketing. And, judging by the offerings of these exhibitors, the format is being used to strikingly good effect


Words | World Show Media staff Photography | Domotex


Presentation has never been more important when it comes to branding in an increasingly competitive marketplace and many exhibitors are now taking full advantage of the multimedia options. Here, we showcase some of the videos shot for the


2019 exhibition. They range from the informative to the inspirational and demonstrate how participants have been promoting their products and services. Many shows have seen companies premiere everything from new services to partnerships and destinations in this way. Using clever production techniques and imagery, they’ve also allowed participants to showcase the quality of their individual off erings, and the technical aspects, in the most eff ective ways. And for fi rst-time participants the videos also off er, not just a hint of


what to expect, but a taste of the atmosphere of what is the biggest show of its kind in this part of the world. Don’t forget, Domotex is more than just a place to meet, to mingle, to make contacts and learn about the latest innovations and trends in the market. Various surveys have shown that, year-on-year, consumers are reporting video as the content they most like to see from brands. Emerging new technologies such as 360-degree fi lm and virtual reality are obviously making this an exciting trend, but some brands are deliberately shooting in a more personal way, using mobile phones and social media. LinkedIn report that video is shared 20 times more than other formats on its feed - and that video ads generate view rates of almost 50 per cent.


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DOMOTEX PREVIEW 2020


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