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DOMOTEX INTERVIEW 64


left him with an urge to reconceive his approach to this most traditional of crafts. All of which means that, while Persian carpets are entrenched in Iranian culture, they are without doubt in Rezvani’s blood. As he once said: “Every single piece of my carpets is designed to have an emotional and enduring value.” So it’s no surprise then that, among his many international accolades, are the Red Dot and Harper’s Bazaar Interiors Design Awards. We spoke to him before the show:


DOMOTEX : How would you describe the philosophy of your brand? HOSSEIN REZVANI : Trying to create something that endures time, that has value and is of timeless beauty. I don’t believe in trends, I look more into creating a modern classic. Being Persian, that is integrated in my blood. Carpets have, and always will be, part of our history, culture and a major product which is known worldwide. When you think of carpets, the fi rst thing that comes to mind is a Persian carpet. I experience that all over the world when I am exhibiting. So carrying that culture over to the 21st century with my designs is something mandatory to keep its roots and its soul, also in the contemporary execution.


DOMOTEX : Traditionally, you have had all of your beautiful carpets hand made in Isfahan. Could it change at any time? HR : It won’t happen. For me, the carpets need to be made in Iran, and Isfahan is one of the major carpeting cities to achieve worldwide fame, with thanks to the Safavid dynasty who began sending beautiful pieces to European royalty to brand Persian carpets and make them famous. Their plan worked, so a change of production site is unthinkable.


DOMOTEX : How important is that to you design all your rugs yourself? HR : That to me is mandatory! The brand carries my name and is what I stand for, design and image-wise. It’s not only carpets that we are selling, it’s a way of life; a feeling, as our pieces are becoming more and more lifestyle pieces for interiors.


DOMOTEX : What is the secret of a successful carpet?


QU TE


BACK TO CONTENTS DOMOTEX PREVIEW 2020


My father always says that a good carpet is a sold carpet. And as an economist I would say that I have to agree with him 100 per cent. But as a designer, I have to say it’s a combination of both.


A good design will, of course, sell and you can measure the success of it with those numbers. But the story behind it is very important to me and my customers. The more we can say about it, the more interesting it will become. That will result in sales at the end of the day. So, no matter how you look at it, my father is right.


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