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DOMOTEX DESIGN TRANSITION 44


FLOWING


The separation between indoors and out is diminishing as designers see the advantages of extending their homes beyond the back door or bringing natural elements into their living spaces


Photography | Shutterstock and Tom Blachford Words | World Show Media staff


We’re spending more and more of our time outdoors, attracted not only by sunny days but a growing awareness of the health benefi ts of fresh air. Homeowners are now wanting their gardens, patios, decks and balconies designed as lifestyle-enhancing outdoor extensions of their indoor spaces. And it’s a trend set to grow. The global outdoor furniture market has experienced a “noteworthy upsurge” in the past few years, according to Global Market Insights which predicts Europe is expected to exceed $6,500 billion in revenue by 2024. So, it comes as no surprise that the contract fl ooring sector is following suit. Society’s growing awareness of health and wellness has increased our expectations in terms of the visual aesthetics, quality and the characteristics of outdoor products – whether in the home or within hotels, restaurants and outdoor areas of showrooms. That is why many companies exhibiting at Domotex are increasingly developing


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BACK TO CONTENTS DOMOTEX PREVIEW 2020


high-quality natural wood, tiles and innovative WPC planks suitable for both indoor and outdoor use. The result of such eff orts is a range of products and a richly diverse and creative design palette designed for homeowners and contract fl ooring professionals. Combined, they help architects and interior designers to create seamless transitions between indoor and outdoor spaces which contribute directly to the wellbeing of people who live and work in them. There are examples in abundance. You only have to look at what the Spanish architect Patricia Urquiola has created on the eastern shores of Italy’s Lake Como, for example. Il Sereno is a contemporary-style luxury hotel well known for its high attention to detail. Every aspect of the hotel, from its private boats to its fi t-out and furnishings, has been


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