DOMOTEX INTERVIEW
DESIGN PERSPECTIVES: WE SAY HELLO TO THE INSPIRATION BEHIND HELLO HAUS
SEIDLER KATIE
A designer based north of London, running a company named after her husband’s German heritage and known for her love of Japanese and Scandinavian styles, hers is a truly global perspective
Photography | Hello Haus Words | Richard Burton
Katie has a very simple approach in terms of a mission statement: she sees a client’s home less as bricks and mortar, more of what she describes as a sanctuary she wants to help them “fall back in love with”. It’s a formula that has worked well over the past few years. As someone whose interiors career began as an Instagram infl uencer, she has gone on to become one of the most promising new names in the industry, thanks to her refreshingly honest and highly personal approach. Her own home, the one that featured in those early postings with which she made her name, is still something of a living, breathing moodboard, even though she insists it is exactly that, a home and not a showhome, something proven by the fact that she doesn’t even ask visitors to remove their shoes. Fittingly, given the subject matter, I kept mine on to talk to her about her approach to fl ooring.
NATURAL MATERIALS ARE GOOD FOR OUR WELLBEING SO I ACTIVELY TRY TO USE THEM. THE MORE CONNECTED WE ARE TO NATURE, THE CALMER IT MAKES US
Katie Seidler | Designer BACK TO CONTENTS DOMOTEX 2022
QUO TE
DOMOTEX: In any design project, how important a consideration is the fl ooring and terms of the way it may infl uence your approach? KATIE SEIDLER: Flooring is one of the key priorities when starting any home re-design. It connects each space in your home, creates fl ow and instantly sets the tone and style of the house. As fl ooring can be one of the largest expenses it’s important to take the time to understand a few key factors that balance out its aesthetics with functionality.
Firstly, functionality - we need to ensure the fl ooring is fi t for purpose and for that, as a designer, I need to know how the home will be used daily. For example, I need to ensure the right carpet is used for high- traffi c areas such as stairs or living rooms or hard-wearing and durable
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