DOMOTEX ADVERTORIAL


HISTORICAL RECORD YEAR 2020 IS FOLLOWED BY ANOTHER SIGNIFICANT INCREASE ON COURSE LALEE IS


A continuous commitment to new developments in quality, design and colors could set trends in the carpet sector. Novelties being launched at the Trendshow 2022.


Being one of the biggest carpet distributors in Europe today, Lalee can look back on a very successful company history. Started in 1985, Lalee has grown steadily and shows a record in sales in the year 2020 with a high double-digit sales growth in comparison to 2019. Starting the year 2021 with a high economic momentum, a solid increase was achieved again in 2021. Mr. Walid Lalee (CEO): “The enormous growth was


already foreseeable in september 2019, when we launched our 2020 collection. Based on this, our collections were expanded in 2021. Also, the 2022 collection is released recently and I can proudly say that we already have a tremendous demand.” Lalee is currently exporting to more than 50


countries worldwide: from all European countries to Asia, to South America, to Australia. With an own truck fl eet as well as reliable shipping partners, Lalee can always meet short and fl exible delivery dates. The stock of up to 1,700,000 square meters


Heaven collection (matching carpet, blanket and cushion)


of ready goods in the central warehouse in Düren, Germany, guarantees a short-term and high-volume delivery and contributes to its partners planning schedule in a positive way. Mr. Armin Laqua (Key-Account, DIY): ”Due to our high


inventory levels and good supply chain


management, we proudly can say that we had no bottlenecks in delivery, which improved the relationship with our business partners even more”. In addition to the standard range with its standard dimensions, Lalee also off ers a customized program. You can order any size (up to 400x1500cm), in diff erent quality levels and colors. Lalee produces these pieces in the shortest delivery time directly in Düren, Germany. The decision that Lalee has entered the home


textiles sector (pillows, blankets and bath mats) by the end of 2019 was welcomed very positively by the trading partners. The concept of bringing home


Greta collection (Pile 100% recycled)


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