DOMOTEX INTERVIEW


SIX QUESTIONS FOR SONIA WEDELL-CASTELLANO, GLOBAL DIRECTOR OF DOMOTEX HANNOVER


The decision to postpone this year was not taken lightly. Now,


as preparations get under way for January 12-15, 2023, the Global Director takes a moment for a few words of reflection


Words | Domotex Press Offi ce Photography | Domotex


DOMOTEX: How hard a decision was it to postpone the last edition? SONIA: It was very hard indeed. After such good order intake and only seven weeks to go it was even more disappointing for everyone. Added to that, it was the second postponement and that made it even harder.


DOMOTEX:What sort of consultation did you undertake before making it? SONIA: There were intensive talks with the market, exhibitors and attendees as well as my team. All the feedback suggested the risk was too high.


DOMOTEX:What sort of feedback did you get from these stakeholders? SONIA: They were obviously very sad but, overall, it was seen as a good decision. However, the important thing is that they’ll defi nitely return.


DOMOTEX: How encouraging were the 60 per cent exhibitor confi rmations? SONIA: It was overwhelming, considering the insecure environment. Knowing we have such a good level of support from our community gives us a strong feeling of belief and confi rms we’re doing the right thing for the right people.


KNOWING THAT WE HAVE SUCH A GOOD LEVEL OF SUPPORT FROM OUR


COMMUNITY, GIVES US A


VERY STRONG FEELING OF BELIEF IN OUR SHOW


BACK TO CONTENTS DOMOTEX 2022


QUO TE


for Sonia Wedell-Castellano | Global Director


DOMOTEX: Will all the key elements still be in place when we resume? SONIA: Our exhibitors always present innovations that provide a market overview, which we underpin with a program of major topics such as Sustainability, which we will address across all product groups with special shows and educational sessions. We will stream the program, make it available on demand and Domotex TV will also be back to capture the diverse and colorful action. And of course exhibitors and visitors can participate online, to present assortments and novelties or to get an overview of the market and to get into conversation. The large VIP Lounge will be there again, in addition the new Retailers’ Lounge. As the name suggests, this is intended in particular


retailers, but also as a


starting point for delegations and guided tours. Instead of one large special show, we are also decentralising more in order to do better justice to the diff erent product groups in terms of content.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60