textiles to the market in a color-coordinated manner with matching carpets was a successful move. Lalee plans to expand this area signifi cantly in the coming years and thus establish itself in this area as well. Lalee spends a lot of time and eff ort in research and


development. This allows the company to operate confi dently in the industry and always lead the market. The Lalee collections off er a wide range of modern and timeless carpets in many diff erent quality levels. Innovative ideas and manufacturing processes enable Lalee to constantly supply the market with suitable products in today’s fast-moving world. Walid Lalee: “The carpet has gradually developed


our partners by the worldwide sales force, in close cooperation with the fl exible offi ce staff , is a top priority. Lalee supports its partners with the planning, development and construction of carpet departments and provides tailor-made sample and product displays. Furthermore, a partner can benefi t from the know-how and use its qualifi ed staff to assist in sales training. Lalee´s top priority for the years 2022 to 2025 is


sustainability. A further 10% of production is to be gradually converted to recycled materials every year. The goal is that from 2025 and on, a large part of the products will consist of recycled materials.


LALEE’S TOP PRIORITY FOR THE YEARS 2022 TO 2025 IS SUSTAINABILITY


over the past 30 years from a classical and rather long- lasting piece to a rather easily replaced and trendy home decoration piece. Colors and designs change and adapt to trending fashion in increasingly short- term cycles. New materials and production methods enable the continuous development of attractive products, which makes our work very exciting”. Reliable Service and trust are integral parts of the corporate culture. Personalized support for


Lalee will introduce its TRENDSHOW 2022


premier from January 15th


until January 20th 2022. Everyone is invited to come to the company´s


headquarters in Düren, Germany, and be inspired by the collections and new trends in the carpet industry. Especially for this occasion, Lalee is off ering a free shuttle service from Heimtex/Frankfurt, Domotex/ Hannover and IMM/Cologne. Lalee is honored by your visit, please contact trendshow@lalee.de.


For information or inquiries, please contact Lalee at: info@lalee.de.


Lalee is an ever expanding service orientated enterprise of fl oor furnishings and home textiles. The family business was founded by A. K. Lalee in 1985 and is situated since its start in Düren/Germany. The successful history is what forms the Lalee company to what it


represents today. A constantly growing enterprise, exporting its


products all around the globe. The wide product range which is under continuous development to always be ahead in the sector, combined with its huge inventory, enables Lalee to be one of Europe´s largest enterprise of its fi eld.


Mr. Walid Lalee (CEO, Lalee) DETAILS | lalee.de | info@lalee.de


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