pace at which sustainability efforts have accelerated. There’s a growing awareness and urgency that wasn’t as prominent when I started.


What do you like about the industry? And what would you change if you could? I appreciate the collaborative spirit and the deep technical expertise that defines the lubricants industry. There’s a genuine drive to innovate sustainably, and I find that incredibly motivating. If I could change one thing, it would be to accelerate the pace of collaboration both along the value chain as well as cross-sector collaboration especially between academia, startups, and established players to bring fresh perspectives and faster progress on sustainability goals.


What challenges do you think the industry faces, both in your role and as a whole? From my perspective, the biggest challenge is balancing performance with sustainability. As a Business Development Director in sustainable lubricants, I see first-hand how regulatory pressures, customer expectations, and environmental goals are reshaping the landscape. The industry must continue to invest in R&D and embrace transparency to meet these demands. Internally, the challenge is also about talent: attracting and retaining people who are passionate about both technology and sustainability.


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