used. It will also be easier to add new products in the future as we now have an enhanced formula in place.
He explained that new technology base fluids and additive chemistry are continually being developed to meet the ever-increasing demands from original equipment manufacturers.
Mr Hill said the company began introducing branding into its extensive product range with ‘Versimax’ for its heavy-duty diesel engine oil in 2015. It now has ‘Multivis’ for the company’s automotive range and ‘Workshop Pro’ for a support range of aerosols and hand care products.
“This rebranding showcases the company’s ability and capacity to produce next generation products that perform to the latest global standards,” he added.
tool
www.whatoildoineed.com also contains previous names to assist customers with the consumption of current branded stock.
Explaining the thinking behind the rebrand, Morris Lubricants’ automotive products manager Adrian Hill said: “The increasingly complex automotive engine oil formulation and rate of innovation called for a new naming and coding structure that provides both longevity and consistency to the range.
“Because of the emergence of clear generations of new lubricant technology, it’s a good time to put the oils into generational tiers where there is a shared technology element. The new names given to the different generations of products will make it easier for customers to know where the oil can be
LINKS
www.whatoildoineed.com www.morrislubricants.co.uk
Produced & Organised by
Held in Conjunction with Middle East Petroleum & Gas Week Events • 29 April – 4 May 2017
Hosted & Sponsored by
THE SIXTH BASE OIL & LUBES MIDDLE EAST 2017
3 – 4 May 2017, Dubai The 6th Annual Base Oil and Lubes Middle East Conference (BLM 2017) is organized by
Conference Connection in Dubai, UAE on 3-4 May 2017. BLM 2017 will continue to provide a good spread of topics, high calibre speakers, quality presentations and premium networking opportunities for the base oil and lubricant industry. Leveraging on strong NOC-MPGC relationships, BLM has enjoyed the patronage and support of the Bahrain National Oil Company (BLM 2012), Emirates National Oil Company (BLM 2014 & 2017) and Abu Dhabi National Oil Company (BLM 2013, 2015 & 2016) and in 2017, BLM will be hosted and supported by the Emirates National Oil Company. Continuing its focus on the global base oil and lubricants business, BLM provides both knowledge sharing and networking opportunities, with participation from leading producers, suppliers, manufacturers, re-refiners, traders and end-users from twenty-five countries.
WITH PARTICIPATION FROM:
• Dr Nadim Najim, Senior Consultant – Lubricants & Base Oil, UAE
• Mr Mohammed El Sadek, Director – Lubricants Marketing, ENOC Lubricant, ENOC International Sales LLC, UAE
• Ms Geeta Agashe, President, Geeta Agashe & Associates, LLC, USA
• Dr H E Henderson, President, K & E Petroleum Consulting, LLC, USA
Media Sponsors:
• Mr Bhaskar Mukherjee, Automotive Market Manager, EAME Region, Chevron Oronite S.A., UK
• Ms Caroline Huot, Global Head of Lubricants, Cockett Marine Oil (Asia) Pte Ltd
• Mr Rashid Al Ameeri, Senior Manager, EPPCO Lubricants, UAE
• Mr Majid Safdari, Chairman, Vista Energie, Iran
SPONSORSHIP & EXHIBITION OPPORTUNITIES
WORLDWIDE BRAND VISIBILITY
Held in conjunction with the Middle East Petroleum & Gas Week Events 2017, BLM 2017 promises outstanding opportunities for achieving worldwide visibility, building of brand image, lead generation and forging new
alliances. LEAD GENERATING EXHIBITION
Showcase your latest products & services, at strategically located networking areas with high traffic and direct accessibility to the conference ballroom.
For details on registration, speaking, sponsorship & exhibition opportunities, value and benefits, please
contact:
Ms Alycia Wee at (65) 6338 0064 or email
alycia@cconnection.org /
blm@cconnection.org
Find us on:
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