Schütz Backs Load Security Providing customers with extensive knowledge on how to secure their goods
Most people don’t appreciate the great importance of loads being safely secured until they experience the contrary. The media report about accidents, sometimes with serious consequences for people and the environment, which have been caused by a load not having been properly secured. As the leading producer of industrial transport packaging, Schütz GmbH & Co. KGaA in Selters, in the Westerwald region of Germany, is dedicated to ensuring the safe transport of goods.
The company’s international production and sales activities involve the worldwide loading each year of a six-digit number of road, rail and sea consignments in Intermediate Bulk Containers (IBCs) and drums. At the company’s headquarters in Selters alone, more than 300 consignments are shipped every day. The company doesn’t just pass on its vast knowledge on the subject of secure loads internally during staff training, but also shares its experience with customers.
That experience is not limited to newly produced, empty containers, however. Since the introduction two years ago of
toll filling as part of the Full Service Packaging offer at the company’s new site in Moerdijk, the Netherlands, Schütz has been filling IBCs and drums with various types of product and loading them up for export to all corners of the world for its customers.
Cooperation with DEKRA / Recommendation booklet for customers Filled IBCs particularly are exposed to a number of forces during transport. If such loads are not properly secured, the IBCs may be compressed, become dislodged or jump, causing damage and possible leakage. In the worst case, displaced loads can even cause serious accidents.
Schütz has collaborated with DEKRA (Deutscher Kraftfahrzeug- Ueberwachungsverein [German Motor Vehicle Monitoring Association]) to put together an instruction manual on load security. The manual serves each employee as a guideline on the proper procedures to follow and is also used for training purposes. Two different versions of the manual have been produced: one on how to handle empty and the other
on how to handle filled transport packaging.
A booklet has now been developed with the aim of transferring the necessary know-how to customers. The bilingual booklet (German/English) uses illustrated examples to explain the proper procedure and also explains how to use the appropriate aids to secure a load. Schütz will be pleased to supply a copy of the booklet on request. The information given in the booklet is naturally not binding and is intended as a recommendation. Ultimately, responsi- bility for securing a load lies with the individual packaging user.
LINK
www.schuetz.net
Why Trade Advertising is Important in the Digital Age
In my world, and the world of most of my clients, the industrial equipment and chemical, or what I lovingly term hard- core business-to-business world, I have watched with great pain, the dying off of trade publications. The good news is that the ones that are left are the gold standard. The experts that truly know and report on highly technical information write for these publications. They are authorities in their respective industries.
So it was with great delight that I read in my new favourite book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs, a confirmation of what most of us know to be true: Google ranking is based on a combination of two things: relevance and authority. Authority, or credibility, is determined by the number of credible
sources that link to your site. This is becoming more and more important as search engines and searchers become more sophisticated. As the digital natives (the younger generation of web surfers as compared to my generation of digital immigrants) move into positions of power in industry, they demand that the search engines return trusted data. If they don’t get what they want, they switch search engines. So Google has a vested interest in returning credible results.
When I have a client that tells me that they are going to cancel all of their print advertising, I balk. Why? Because the publications provide a series of credible, authoritative links to my clients’ sites. While their books may be slimmer, their online capabilities have grown from digital editions to digital blogs and
multiple opportunities for linking. And yes, our target audiences are still split on reading print versus digital edition. Either way, advertising in the books gets you links on the authoritative sites of industry captains. This adds up to the best way to gain authority for your web site.
If you or your agency are having trouble ranking highly in the search engines, talk to your agency or media reps. There may be more opportunity in those books to gaining better-qualified leads than meets the eye.
Drew Dorgan, President Howard Miller Associates
LINK
www.globalhma.com/blog
28
LUBE MAGAZINE No .99 OCTOBER 2010
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