From left to right: Mr. Cristian Grigorescu (Mol Romania); Mrs Ana Maria Olteanu (Oilchem Corporation); Mrs. Ruxandra Cazacu (Elgeka-Ferfelis Romania - Shell);
Mr.Adrian Manoiu (Lukoil Romania); Mrs. Mihaela Constantinescu (Lubrichem); Mr. Cristian Leon (Prista Oil Romania); Mrs. Luminita Panait (LLK Lubricants Romania); Mr. Liviu Urdea (OMV Petrom).
Lubrichem
Six years ago the formation of LUBRICHEM in Romania, signified the natural development of its maturing lubricants, chemicals and auto accessories markets.
Today, Lubrichem represents more than 80% of the Romanian market and also brings together most of the important sector companies that are operating in Romania from the European Union, Russia and the U.S.A. The organisation provides impartial representation for the Romanian market. Its membership covers regional and worldwide players in the oil industry, including, independent producers, importers/ distributors of auto and industrial oils, chemicals and auto accessories as well as a used oils recycling company.
Lubrichem’s management team includes the following companies: Castrol Lubricants Romania (Castrol, BP, Aral), Chevron Romania (Texaco, Chevron), Elgeka-Ferfelis Romania (Shell), Gegol Rom, LLK Lubricants Romania, Lukoil Romania, MOL Romania, Neochimiki Romania, Oilchem Corporation, Panreuss (Yacco), OMV Petrom, Pirana, Prista Oil Romania (Prista, Valvoline), Retco, X-Oil Group, Romanian Star Refinery, Star Lubricants (Exxon Mobile), Performance Ltd. (Dura Lube, Power Service, Casite, GS27), Valtec (Repsol).
The success of Lubrichem is due to the consistency with which member companies have promoted the organi- sation's core values: solidarity, freedom from political restrictions and respect for fair competition. Furthermore, to the best of their knowledge, Lubrichem is the only organisation with such a profile in the South East of Europe.
Due to the economic crisis, the Romanian annual market for engine oils has fallen below 100,000 tonnes and its members anticipate that by year end, there will still be a reduced level of consumption. However, Lubrichem members strive to promote a new vision by a process of continuous investment in product quality and the introduction of new standards of customer service, for both business partners and end users.
Another trend that manifests itself on its emerging industry - is the effects of interna- tional pressures - understanding these is very important to them. Romania is still an emerging market, but the speed of reaction to the changes in costs and technology at an international level keeps on increasing.
A main concern of Lubrichem is optimi- sation of Romanian legislation and of its enforcement mechanisms. Lubrichem significantly contributed to the modifi- cation of several Romanian laws with the aim of reducing the tax burdens and the bureaucracy procedures. Lubrichem’s specialists have continuously analysed legislation of the European institutions in order to accelerate the modernisation of the Romanian economy and to provide to the Romanian government effective and practical solutions to stimulate business activities.
The Romanian Lubricants, Chemicals and Auto Accessory Sector Trade Organisation
Lubrichem have identified two recent trends in the Romanian engine / industrial oils market and the chemicals market. Firstly, the arrival of quality brand cars into the Romanian market has increased the need for high performance additives and oils. Secondly, the global economic crisis has influenced a general reduction of the level of consumption.
Lubrichem also supports its member companies in identifying and applying EU REACH and CLP Regulations and it operates as an interface between the market and governmental institutions.
One of the main problems faced by Lubrichem members is the local requirement - that seems excessive – for so much information that has to be included on the product label. Compared with the other states of the European Union, Romania has the most exaggerated regulations regarding labelling. Multinational companies find it difficult to understand the reason why the labels for the Romanian market must be oversized, in order to hold so much more information, than in any other European market. Lubrichem have endeavoured to obtain permission from the Romanian authorities to recognise that labels whose content complies with the laws in other EU countries should also be valid in Romania, when correctly translated.
Lubrichem is very grateful and indebted to the support continuously and generously offered by UEIL, through UKLA, both directly through Rod Parker, and indirectly and inspirationally, through the prestigious Lube Magazine. By this collaboration, we hope to be able to offer to all member companies of Lubrichem both the opportunity to know the major trends of the market pertaining to our industry, and the possibility of an active involvement in the legislative and decision-making mechanisms of the European Union.
Mihaela Constantinescu, Phd Economics General Manager, Lubrichem Tel: +40 (723) 59 02 14
lubrichem@lubrichem.ro
LINK
www.lubrichem.ro
LUBE MAGAZINE No.99 OCTOBER 2010
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