Company Spotlight Joffe Books

Te e-book market is growing... It’s as if some publishers and the media are happy to kill off a part of the market that is still flourishing Jasper Joffe, founder, Joffe Books

A frank canvas From the art world to the top of the Kindle charts

Jasper Joffe has seen his paintings bought by Saatchi and rubbed shoulders with Bob and Roberta Smith, but now his digital-first list is outdoing a number of Big Four foes

Tom Tivnan @tomtivnan A

n observer of the Kindle charts over the past few years will have noticed that there is one UK independent publisher consistently competing toe

to toe with conglomerates and Amazon’s own publishing divisions at the top of the bestseller lists: Joffe Books. At this writing, the East London-based digital crime fiction specialist has three books in the Kindle Top 50—led by Joy Ellis’ The Stolen Boys in 14th—which is one beter than all of Penguin Random House, two beter than Bonnier Books, and within spiting distance of Pan Macmillan and HarperCollins (five entries apiece). Not bad for a company which is probably nimbler than even the most agile of its fellow indie publishers—a recent office move “was done in an Uber”, says founder Jasper Joffe. The artist-turned-publisher employs freelancers to help on various parts of the business, including agent Lorella Belli to handle foreign rights sales, but he is the only full-timer. Joffe says: “I try to resist saying we’re a small publisher—we’ve had revenue of £3m [since launch in 2014] to the beginning of 2018, which I think is prety good. But our size is why we can be successful, because everything is integrated. The editing, the design, the blurb

14 26th October 2018

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