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GROUND TRANSPORT


using a variety of different ground transport suppliers and services.


MaaS should actually help to solve this problem of


fragmentation and multiple suppliers, argues Europcar’s Dan Hawkes. He adds: “Ultimately, the duty-of-care for all employees, irrespective of their mode of transport, is the responsibility of their employer. The beauty of a con- solidated MaaS platform is that the employer will have the oversight of all the mobility solutions being accessed. “This could be particularly valuable in tackling the duty-of-care risks of grey fleet usage. Instead of being de- pendent on employees using their own vehicles – which an employer may not have any control over in terms of servicing, maintenance and even insurance – MaaS can provide access to services that comply with company standards. For example, short-term rental or car share will have to provide vehicles that meet safety standards. “The consolidated platform will also mean that


reporting of any issues during a journey is streamlined so that necessary actions can be taken quickly, reducing the impact of employee downtime.” But Groundscope’s McCallion thinks it will take some


time before corporate travel departments start to trust MaaS platforms when it comes to their ability to provide duty-of-care to travellers.


“Employers need to know that the trip booked is safe and sharing a ride-hailing service with someone unknown does not really provide duty-of-care to their travellers,” he adds. “For MaaS to really work for corporate clients, whoever is providing the overall connected service needs to ensure that all modes of transport within the service are fully insured and licensed. However, many IT companies just want to be the booking agent and do not want the responsibility for the service delivery or the costs or legal liability for the service if an accident happens.” One UK-based buyer agrees that the biggest challenge for MaaS could be “what happens when something goes


MaaS services can include buses and taxis


wrong”. He adds: “If you’re using all these different forms of transport, who gets the call if there’s a problem? Tech companies often can’t provide this type of service. Who takes responsibility?”


Those working in this field seem to be aware of these 2.3 billion


be replaced across Western Europe by 2023 (accounting for 83 per cent of MaaS- based trips globally)


SOURCE: JUNIPER RESEARCH 80 JULY/AUGUST 2019


the number of private car journeys per year that will


potential concerns – the MaaS Alliance, which is an association working to create the conditions to allow the “full deployment” of MaaS around the world, is currently looking at the issue of insurance with a workshop on the subject planned for later this year. Having the right regulations in place will also be crucial to the success of MaaS within the corporate market, argues TBR’s Chambers. “In the creation of a new marketplace, the question needs to be asked around how the industry will be regulated to manage duty-of-care requirements and ensure quality assurance standards are adhered to and met,” he adds. “For MaaS services to succeed, it is imperative that this critical demand is considered. Without this, there is the potential that things could go wrong. However, should cross-industry collaboration and regulation work in tandem, then there will be the support framework to tackle any issues that might arise.” Despite these concerns, iGo’s Wait believes using consolidated MaaS platforms will be able to enhance duty-of-care by improving traveller tracking in the future. “Real-time tracking will become the norm with trans-


port relaying information backwards and forwards all the time,” he adds. “Ultimately, it is everyone’s responsibility


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