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OYO CHECKS IN TO THE UK


ONE OF THE WORLD’S BIGGEST, and fastest growing, hotel chains is targeting the UK and Europe. Indian start-up OYO opened an office in London’s


Mayfair in April, after outgrowing its first office in Holborn. It received a reported investment of US$1 billion from Soft Bank in September last year, while in April this year Airbnb said it would invest US$200 million. The six-year-old company is currently valued at US$5 billion. OYO now has 100 hotels in the UK, and was targeting 1,000 rooms in the capital by the end of June. There are multiple OYO brands. For example, in India it operates OYO Rooms, OYO Townhouse,


Enterprise opens its first branch in Sweden


ENTERPRISE HOLDINGS’ Enterprise Rent- A-Car, National Car Rental and Alamo Rent A Car brands are now available in Sweden following the opening of its first location in Stockholm’s Arlanda airport. The launch of the new services follows an


agreement between Shared Mobility A/S and Enterprise to introduce the three brands to the Swedish market. The company plans to open further


branches across Sweden in the future. Customers using the group’s services


in Sweden can benefit from global loyalty programmes, including membership of Enterprise Plus and the Emerald Club from National, both of which offer rewards based on the level of usage.


buyingbusinesstravel.com


OYO Home, Capital O, Palette Resorts, Collection O and OYO LIFE. Yet the focus in the UK for now is “Hotels & Homes”. The company also has a dedicated corporate accommodation brand, Silverkey, currently only available in Asia. Jeremy Sanders, head of OYO Hotels & Homes UK,


said: “We want to provide a consistent and reliable experience for customers whichever independent hotel they choose for the night. That means a warm welcome, a good night’s sleep, a hot shower, wifi and a TV as standard. Of course, we work with our hotel partners to ensure the necessary health and safety measures are in place across the hotel itself.”


NEW BTA REVEALS WIDER SCOPE


THE GTMC HAS REBRANDED to the Business Travel Association (BTA). The new look


was unveiled at the organisation’s conference in The Netherlands on 2 July, and coincides with the launch in Westminster of an All-Party Parliamentary Group (APPG) that will be dedicated exclusively to business travel. Writing in BBT, BTA chief executive Adrian Parkes


said the BTA would continue to “work closely with the government, reinforced by the newly formed APPG for business travel”. He added: “The APPG is all part of the same


strategic ambition, as is the brand change, which is to better promote the importance of business travel, by broadening BTA’s scope of work.” ■ Adrian Parkes on a brand new approach, p94


2019 JULY/AUGUST 19


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