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#99


JULY/AUGUS T 2019


FOR COMPANY TRAVE L & MEE TINGS BUYE RS BUYINGBUSINE S S TR AVEL .COM


WE L COME


LET’S TA L K


001 BBT Covers JULY AUG 19 select.indd 1


Why cultural intelligence is key for you and your travel programme


BARGAIN HUNT Top tips and tricks for securing benefits and savings on your travel costs


SMALL STEPS How SMEs can expand their horizons without running up huge bills


AWARDS: ENTER NOW It’s time to submit your entries for the Business Travel Awards 2020


21/06/2019 15:15 JULY/AUGUST 2019


EDITOR Matthew Parsons DIGITAL EDITOR Molly Dyson ART DIRECTOR Annie Harris DESIGNER Nina Christopher SUB EDITOR Mary Cooch CONTRIBUTORS Steve Byrne, Catherine Chetwynd, Amon Cohen, Scott Davies, Nick Easen, Anthea Gerrie, Rob Gill, Melissa Hobson, Gareth Morgan, Gary Noakes, Bob Papworth, Adrian Parkes, Ian Skuse, Stephanie Smook, Jane Stanbury, Megan Tatum HEAD OF EVENTS Emma Gordon MARKETING AND CIRCULATION Kirsty Clark PRODUCTION MANAGER Jamie Halling PUBLISHER Chris Mihalop EDITORIAL DIRECTOR Tom Otley MANAGING DIRECTOR Julian Gregory EDITORIAL TEL +44 (0)20 7821 2715 EMAIL editor@buyingbusinesstravel.com ADVERTISING Tel +44 (0)20 7821 2733 EMAIL sales@buyingbusinesstravel.com SUBSCRIPTIONS EMAIL subscriptions@ buyingbusinesstravel.com FRONT COVER IMAGE: iStock


Buying Business Travel is published by Panacea Publishing International Ltd, 41-43 Maddox Street, London W1S 2PD


Making the nex t move


W


© 2019 Panacea Publishing International Ltd. The magazine is entirely independent of all commercial interests within the travel industry. Unsolicited manuscripts will not be accepted for publication. The opinions expressed by contributors are not necessarily those of the publishers who cannot accept responsibility for any errors or omissions. ISSN 2041-4242 buyingbusinesstravel.com


HEN DOES A MOVEMENT turn into culture? I ask because “flygskam” – or flight shame – is taking hold in Sweden (read more on p8). Recently, a Swedish-based travel buyer shared with me how they were considering a ban on domestic flights, switching to rail instead. Often sitting at the heart of their companies, buyers are not only influenced by other departments but by a range of external factors that affect travel; I wonder how much UK climate change protests are impacting the nation’s psyche? Few will have missed Extinction Rebellion’s pink boat, and its threat to bring Heathrow to a standstill with drones. Some delegates at our recent BBT Forum requested we explore sustainability at our next event on 7 November. They asked: how can we make our travel programme greener? Of course, airlines are working on solutions, from efficient hi-tech materials to biofuels to electric planes, but there seems to be a demand for more holistic guidance. As well as environmental issues, buyers need to tune in to other countries’ customs to assist travellers and themselves when dealing with counterparts in other nations.


At the ITM Conference, delegates were told how the first step to boosting their so-called “cultural IQ” was to recognise cultural differences exist. Fortunately there are plenty of tools and models that help you dig deeper (p68-71), and in the current political climate it would be a shame not to benefit from learning a little more about each other.


@BBT_online /groups/3209937


Matthew Parsons, BBT Editor


CONTRIBUTORS


JANE STANBURY Jane is a freelance writer specialising in aviation. She contributes to Altitudes, Skies and Business Aviation Magazine, among other publications. She is managing director of Arenagrp, a consultancy offering strategic marketing and communication services.


GARY NOAKES Gary has clocked up a fair few air miles during his time writing about the airline industry and related travel business. He has been a freelance journalist for 12 years having cut his teeth on travel journalism while working at Travel Trade Gazette.


ROB GILL Rob has been writing about the travel industry for more than 15 years, and specialises in business and leisure travel. He is a regular contributor to Buying Business Travel and Travel Trade Gazette, and writes for a wide variety of publications and clients.


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