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HOTLIST 2018


LINDA JOJO, CHIEF DIGITAL OFFICER, UNITED AIRLINES UNITED SUFFERED A FEW PR DISASTERS in 2017, not least of which was the treatment of Dr David Dao, who was dragged off his overbooked flight and suffered several injuries. But CDO Linda Jojo seems to be working towards smoothing customer relations through technology: she as led a two-year mobile strategy overhaul project, that reportedly put more than 50,000 mobile devices in the hands of employees including cabin crew, pilots and baggage handlers, plus adding technology such as beacons at airports, with the aim of improving efficiency, reliability and customer service. New tech, plus better data analysis was also aimed at the problem of overbooking. Innovations include being able to get boarding passes for partner airlines on the United app (see Q&A, p20). As one nominator puts it: “Jojo’s commitment to exploring ways of using new tech and data is driving change within the industry. She’s a great voice for women in tech and travel.”


JAMES FILSINGER, PRESIDENT AND CEO, YAPTA YAPTA WAS NAMED IN LAST YEAR’S LIST as ‘one to watch’ and won Best Specialist Business Travel Service in the 2017 Business Travel Awards, and it has come on in leaps and bounds. Since becoming president and CEO in 2012, James Filsinger has overseen Yapta’s pivot from a B2C to a B2B services offering. Under his leadership, the company has innovated two award-winning corporate airfare and hotel price-tracking services that have been deployed by more than 6,500 companies in 20-plus countries. To date, these services have saved companies such as Amazon, GE and Shell Oil more


than US$100 million combined. In November, Deloitte put Yapta on its Technology Fast 500 list, which names the most rapidly growing technology companies in North America, capping another remarkable year for the company. Since 2013, Yapta has seen revenue growth of 702 per cent.


ONES TO WATCH


DRIVERLESS CARS CHANCELLOR PHILIP HAMMOND announced in the autumn budget that the UK government will contribute half of a £400 million investment in driverless cars, proving they’re not going to quietly disappear from the spotlight as some technology has a habit of doing. And they could be good news – a panel of ground transportation experts at the ACTE/CAPA Conference in London said autonomous vehicles have great potential in business travel, from keeping travellers safe on the road after an overnight flight to greater choice for employees’ mobility. Either way, Hammond has sent a clear message about the country’s belief in the technology when he said he wants to see driverless cars on the road by 2021. The concept has progressed in the last year, with companies testing autonomous vehicles on public roads all over the world and Tesla releasing its design for eco-friendly driverless lorries to revolutionise the transport of goods.


BLOCKCHAIN TECHNOLOGY EVEN IF YOU’RE NOT ENTIRELY SURE what it is yet, you will have heard travel industry pundits raving about the awesome potential of blockchain technology (see Tech talk, p34). With the likes of Lufthansa, Air New Zealand and Amadeus investing heavily in researching blockchain’s uses in travel, it’s no longer just a buzz word or a fad. Amadeus recently published a white paper explaining how it believes blockchain can be


used in the industry, identifying four key areas it is focusing on with its research – simplified and more secure passenger identification, improved baggage tracking, more user-friendly loyalty schemes and simplified payments between travel agencies and airlines. With data protection and security coming ever more into the public eye, it will be interesting to see how companies will begin to use blockchain as a means of allowing users to own their data and control who gets their information.


BUYINGBUSINESSTRAVEL.COM BBT January/February 2018 77


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